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Generative AI | AI for professions
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Generative AI opens up new opportunities for communication professions: generating mailings and messages, adapting content to channels, producing visuals or videos, preparing speeches, storytelling, internal or external communication. This communication AI training enables teams to master the tools, prompts, and best practices for creating useful, consistent, engaging, and ethical content.
A fully customizable program , tailored to your organization's context, objectives, and the number of participants.
A follow-up/anchoring action is recommended at the end of the training.
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What is an AI communication training?
An AI communication training helps communicators use generative artificial intelligence to produce content, prepare messages, create visuals, adapt formats to channels, and integrate AI into their communication strategy.
Who is this AI communication training addressed to?
This training is aimed at communication teams, communication managers, communication officers, social media teams, content teams, brand teams, internal or external communication teams. It can be organized in-house, in person, or remotely.
What content can be created with generative AI?
Participants learn to create or improve texts, social media posts, press releases, video scripts, pitch decks, visuals, internal messages, or editorial content. The exercises are adapted to the objectives and level of the group.
How to use AI in communication in an ethical way?
The training includes the essential points of vigilance: data confidentiality, content rights, bias, transparency, human validation, and consistency with the editorial line. AI must remain an assistant, not an automatic pilot.
What difference is there compared to an AI marketing training?
The IA marketing training is more focused on campaigns, performance, client analysis and marketing planning. The IA communication training focuses more on messages, content, channels, storytelling, internal or external communication and editorial consistency.
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