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Generative AI | AI for professions
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Generative AI is already transforming marketing practices: data analysis, content creation, customer experience personalization, preparation of multi-channel campaigns, visual generation, or workflow optimization. This marketing AI training helps teams leverage the main artificial intelligence tools to gain in productivity, creativity, and impact, while maintaining a critical and responsible approach.
A fully customizable program , tailored to your organization's context, objectives, and the number of participants.
A follow-up/anchoring action is recommended at the end of the training.
They have successfully completed their AI transformation with talenco. AUCHAN / LOOK CYCLE
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What is an AI marketing training?
An AI marketing training enables marketing teams to understand the challenges of generative artificial intelligence and to use it in their practices: content, campaigns, data analysis, customer knowledge, multi-channel strategy, and workflow optimization.
Who is this AI marketing training for?
This training is aimed at marketing managers, product managers, digital marketing teams, content managers, communicators and professionals who wish to integrate AI tools into their business, in person or remotely, depending on the needs of the company.
Which AI tools are covered during the training?
The training allows you to master tools such as ChatGPT, Gemini, Claude or Mistral, as well as image, video or media generation tools. The use cases are adapted to the company’s marketing objectives.
How can AI boost a marketing strategy?
AI can accelerate content creation, improve customer data analysis, generate personas, prepare campaigns, optimize briefs, and help structure a marketing plan. It becomes an assistant to increase efficiency without replacing human judgment.
Is the training adapted to our business challenges?
Yes. The device is designed for intra use and can be adjusted according to your sector, tools, channels, objectives and maturity level. The exercises can be based on your own marketing cases to maximize operational utility.
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