Aware that the Digital sector has a strong impact on the Marketing function and requires new strategies and skills, Guy Dupont (Europ Assistance) chose to follow the Digital Marketing training with certification offered by talenco.
« In 5 months, the cycle allowed me to cover the key elements of digital marketing and compare them with my professional environment.»
Guy Dupont, Head of Direct Sales and Networks at Europ Assistance France
1. In what context did you choose to follow a certification course in digital marketing?
After an experience in key account international that was very B2B-oriented, I took on a position as head of direct sales with a strong digital dimension, especially in e-commerce, cross-channel, and social media topics… I needed to learn about these topics in order to understand this new role.
2. Why did you choose talenco?
Several things led me to talenco. While researching online, I came across the white paper produced by talenco on the impact of social networks. I looked at their training portfolio. The 5-month certification cycle allowed me to cover the key elements of digital marketing, deepen some essential points for me and my company, and compare them with my professional environment. Finally, since the training is certification-based, the investment is all the more valuable.
3. What were your operational goals when you enrolled in this cycle?
The primary objective was to understand the mechanisms specific to digital marketing, particularly in terms of engagement, traffic acquisition, conversion, retention and loyalty, in order to help me develop a strategy for the development of my direct offering.
4. What benefits do you derive from this training?
It allowed me to be credible internally on new topics for me and to be able to exchange ideas or challenge the expert teams.
Thanks to Guy for agreeing to answer our questions!
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