Starting a business requires ensuring the economic viability of the project and its launch on the market beforehand. In this regard, no good project can be launched without a solid marketing strategy and good visibility of the product or service on the Internet.
Before embarking on the entrepreneurial adventure, Sandrine and Odile decided to strengthen their skills in communication and digital marketing by following one of the certification cycles offered by talenco.
Focus on the two projects launched by these former alumni from our Digital Marketing and Digital Communication promotions, which were able to present and test their digital strategy in front of our certification jury!
Digital marketing at the service of a new brand
Odile, founder of the Ndolo boutique
A few months ago, Odile She made the decision to leave a comfortable career and lifestyle to follow the small voice of her intuition: to create an ethical clothing brand with an eco-responsible approach. Inspired by her history, roots, and values, Odile embarked on the adventure by creating Ndolo, Their online store: a basic, ethical, ethnic and Made in France wardrobe.
Before launching her project on the market, Odile took the Digital Marketing training course with certification issued by talenco. She says:
« The digital marketing cycle has enabled me to develop a strategy to be visible during the launch of my brand and the opening of my online store. »
This cycle also helped her to select digital marketing tools so that her communication would be effective and to better stand out from the competition.
Finally, it enabled him to fine-tune his multichannel strategy.« Thanks to this cycle and the support of the trainers, I developed knowledge and practices to be competitive across the various channels of the web, and especially on social media. ».
Digital Marketing Certification Training
Digital communication to gain in reputation
Claire and Sandrine, co-founders of "C nos oignons"
Driven by the desire to combine healthy eating with sustainable and environmentally friendly consumption, Sandrine launched, with his partner Claire, « C are our onions »A delivery service of meals in jars, a gourmet and responsible cuisine.".
To give herself every chance of succeeding in launching her project, Sandrine took the certification course in Digital Communication, which enabled her to «acquire solid skills in strategy and planning."
digital communication». She testifies:
« Together with my partner Claire, I put my new skills into practice in the creation of our company. This enabled me to participate in the development of our e-commerce site and to put into practice the techniques of referencing and acquiring traffic. Moreover, this cycle helped me in writing effective content on social media. »
Sandrine also emphasizes the importance of the talenco support and « personalised advice from stakeholders who are truly more involved when creating a digital business ».
At talenco, we are proud to have been able to support and challenge the professional projects of Odile and Sandrine. We wish them the best of success in their business!