According to the European Commission, 90% of professions have a digital component. Today, these professions are fully integrated into digital marketing. Based on this observation, Melodie Chupin, Supported by her company, she takes on the challenge of training herself to adapt her marketing skills.
Experience report from Melody Became Online Specialist and then MarCom Manager Europe at tesa.
Training to evolve
The purchasing paths of customers of tesa Companies are becoming increasingly digital, regardless of the market. It is in this context that tesa thought of creating a marketing position dedicated to digital channels.
Within the tesa company since 2015 as Trade Marketing Manager, Mélodie has now applied for the position. Her profile was selected, but she needs to increase her expertise in the field of digital marketing. In this context, she is looking for training to be able to take on this new role starting in September 2018.
Following her appointment and in connection with HR, Mélodie chose the Digital Marketing training with certification offered by talenco.. According to her, talenco meets her requirements both in terms of the pace (2 days per month over 6 months) and the content of the offered modules. In fact, the pace allows her to manage her role as Trade Marketing Manager and also to understand the intricacies of the new “future” role. In addition to acquiring the basics for implementing a comprehensive strategy, she can deepen her knowledge of natural referencing, the social media universe, online advertising, or even performance measurement…
Today, how does this training serve him?
Mélodie recognizes this; the training has allowed her to develop her skills in the areas of digital acquisition. The most valuable part of the training, in her opinion, is the networking and sharing with other participants who have similar issues, as well as with the talenco team.
“I also really enjoyed the relationships I developed with my fellow trainees because we were able to share our internal issues.”
For her, the exchanges with the participants of the cycle and the trainers are a great wealth. Since those exchanges last and continue.
Since September 2018, Mélodie has been working 100% digitally. She manages several digital projects for tesa on behalf of France and the Benelux region. She also works on natural referencing, supports the e-commerce sites of the partners, and manages social media campaigns.
Following this training, Mélodie found a new impetus in her career. She discovered a new facet of her profession and new perspectives for the years to come.
“I’m fulfilled in my work and this new aspect of my job as a marketer is particularly interesting.“
These 6 months of training end with a final report submitted to a jury of professionals.
Melodie entrusts it to us:
«Even though preparing the thesis requires time, it allows you to structure your skills so that you have solid and evolving foundations for the future years.”.
Certificate training