USEO is a French industrial SME specializing in the design and manufacture of tableware items for sectors such as the aerospace, food service and agri-food industries.
Historically focused on single-use plastic products, the company embarked on a profound transformation to reduce its environmental impact by adopting molded cellulose as the main production material.
The context of our mission at Useo
USEO has undertaken an Major industrial, human and strategic transformation to meet regulatory, societal and market constraints. This complete transition affected the supply chain, skills, management methods and financial indicators — with more 90% of the range renewed in less than 18 months.
In an environment marked by the’impermanence — health, energy or geopolitical crises — USEO felt the need to strengthen its strategic execution. Traditional approaches to management were no longer sufficient ensuring clear alignment between strategy and day-to-day operations.
That is why USEO has chosen the method of Objectives & Key Results (OKR) to successfully carry out its transformation, with customized support from talenco.
The objectives of the accompaniment
The support provided by talenco on the OKRs met several objectives:
- Strengthening strategic execution by turning the vision into concrete and measurable actions.
- Creating an operational alignment among the leaders, the service managers and the teams.
- Acculturing the teams to a process of goal-oriented results, while accepting learning through error.
- Promote the transparency of priorities and communication between services.
- Building a Adapted piloting cadence, integrated into management rituals.
Our customized OKR support
To support USEO in this rollout of OKR, talenco has set up a Structured approach in 5 steps :
- Strategic framework
2 workshops with the DG and the DGO to work on a first version of the company’s OKRs.
- CODIR Workshop #1 (0.5 days)
Acculturation of all the co-workers (9 people) to the method + challenge & finalization of the corporate OKRs.
- Individual formalization
Coaching the 9 members of the CODIR to structure their own management OKRs aligned with the company’s OKRs.
- CODIR Workshop #2 (0.5 days)
A session to share the OKRs of each department, identify synergies and opportunities for collaboration, and define governance routines.
- OKR Review (J+3 months)
A half-day workshop to share experiences, make adjustments, highlight progress points, and launch a new cycle of OKRs.
The most educational elements of the device
During the initial workshop, a specific time was dedicated to “Why” d’USEO, inspired by the model of Golden Circle by Simon Sinek in order to clearly define the raison d’être of usoe, to set the ambition and the goal before accelerating.
The OKR support was based, in particular, on the device sOKRat®, catalyst for the alignment and operational translation of strategic ambitions.
Results and impacts
✔️ Clarity of priorities
The Directorates and their teams now have clear, shared and visible objectives, which has facilitated cross-departmental coordination and the mobilization around priority themes.
✔️ Improvement in daily piloting
Quarterly reviews allow for refocusing attention on the «strategic beacons» and for redirecting efforts at the right time.
✔️ Acculturation to agile piloting
Accepting ambitious goals without the obligation to achieve 100% has freed up teams and encouraged responsibility.
✔️ Strengthening inter-departmental communication
Transparency in results and priorities has reduced silos and promoted better collaboration.
« We have sought the support of talenco to help us structure and implement the approach while remaining true to our values and our operational constraints. The support from talenco allowed us to explain the methodology and reassure them by showing that the approach is adaptable. We set clear rules of the game and built our OKRs in quarterly iterations.
Arnaud Revel, General Manager in charge of operations, Useo
Customer testimonial
Discover the interview with Arnaud Revel (Useo)
The feedback from our OKR expert
«What struck me about Useo is a voluntary and clear-eyed Board of Directors regarding its transformation challenges. The work on the company’s «Why» has created a strong alignment foundation, and the ability of the Codir members to collectively challenge their objectives has enabled the major industrial transformation to be translated into concrete, shared, and transparent operational OKRs among the management teams.»
Arnaud Winther, talenco consultant and OKR expert
