Customer cases

Case study: a large-scale AI assimilation to sensitize and boost the business teams

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Auchan Retail

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Summary

Cyrille Chaudoit

Co-founder

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Background: Acculturing employees to large-scale generative AI

Faced with the acceleration of the use of generative AI, Auchan wanted to take the initiative. a large-scale acculturation approach to help its employees better understand the impacts of these technologies on their professions and working methods.

The ambition was to create a common foundation of understanding, to encourage concrete and responsible uses of AI, while also supporting the internal group tool based on Gemini.

Objectives: to accompany the rise in the use of generative AI in professions

The program designed with talenco pursued several objectives: Supporting the transition of AI at scale for professions :

  • harmonizing the level of knowledge collaborators on generative AI;
  • understanding the impacts of AI on professions, skills and working methods;
  • developing concrete uses and operational AI in the various professions;
  • aculturating the teams to good prompting practices;
  • favouring rational adoption and responsible for the AI tools;
  • Identify use cases with high added value for the teams.

A hybrid device conference, IA acculturation and workshops for trades

talenco has designed a progressive path that allows teams to be fully integrated while adapting the use of AI to the realities of each profession. About 200 employees – 16 departments – participated in this course and these workshops.

1. A large-scale awareness conference

The initiative began with a conference moderated by Raphaël Kattan, associate director of talenco, in order to lay a common foundation around the following topics:

  • fundamentals of generative AI;
  • impacts on the retail sector;
  • ethical, regulatory and governance issues;
  • Major developments are coming in the future regarding the use of AI.

2. Cross-disciplinary workshops on AI and acculturation

talenco then organized a series of short and interactive workshops aimed at a diverse audience from different parts of the group. The sessions aimed to:

  • to demystify Generative AI;
  • to make it known the features of the internal AI tool of Auchan;
  • develop the first prompting reflexes;
  • put into practice on everyday professional uses.

3. Trades workshops to get you started

The program continued with workshops dedicated to several groups and functions within the group HR, finance, supply chain, auditing, marketing, purchasing, quality, stores, or even management control.

These sessions enabled the teams to:

  • to identify their use case priority;
  • from’experimenting practices adapted to their profession;
  • of Designing AI assistants responding to their operational needs;
  • to exchange collectively on the Opportunities and limitations of AI in their activity.
IA Auchan Retail workshop (talenco)
Generative AI workshop by talenco at Auchan Retail | © DR

The + educational from our AI device

An ultra-experiential pedagogy

The scheme was based on a logic of “learning by doing” :

  • live demonstrations, live experiments;
  • prompting exercises;
  • concrete manipulations of the internal AI tool;
  • workshops conducted in small groups that promote exchange and mutual support.

A dynamic and rhythmic format

The workshops were designed on the basis of short and highly interactive formats in order to maintain attention and encourage engagement:

  • Klaxoon quiz;
  • question/answer sequences;
  • prompt tests;
  • Practical cases drawn from the participants' daily lives.

A concrete business approach

Each population worked on different use case directly related to its operational issues: synthesis and analysis of documents, content writing, reporting and data processing, creation of IA business assistants, etc.

This strong contextualization enabled the participants to quickly envision real and applicable uses.

Responsible acculturation in AI

Beyond the uses, the sessions also sensitized the teams to the biases of AI, hallucinations, privacy issues, and the phenomenon of «fake news." Shadow AI », on the environmental impact of digital uses.

The goal was to develop a rational, critical, and responsible use of generative AI within the company.

An ultra-experiential pedagogy

The scheme was based on a logic of « learning by doing » :

  • live demonstrations and experiments;
  • prompting exercises;
  • concrete manipulations of the internal AI tool;
  • workshops conducted in small groups that promote exchange and mutual support.

A dynamic and rhythmic format

The workshops were designed on the basis of short and highly interactive formats in order to maintain attention and encourage engagement:

  • Klaxoon quiz;
  • question/answer sequences;
  • prompt tests;
  • Practical cases drawn from the participants' daily lives.

A concrete business approach

Each population worked on different use case directly related to its operational issues: document synthesis, content writing, reporting and data processing, creation of AI assistants for business purposes, etc.

This strong contextualization enabled the participants to quickly envision real and applicable uses.

Responsible acculturation in AI

Beyond the uses, the sessions also sensitized the teams to the biases of AI, hallucinations, privacy issues, and the phenomenon of «fake news." Shadow AI«on the environmental impact of digital uses.".

The goal was to develop a rational, critical, and responsible use of generative AI within the company.

The Results and first impacts

The first qualitative returns collected during and after the sessions highlight several strong trends :

This initiative was part of a strategy for the progressive and sustainable deployment of AI culture within the group, with mechanisms for monitoring and deepening usage over time.

A few Reviews of the participant.s

Good training that allows you to understand the functioning of the Auchan AI and to automate tasks.

Amina |Auchan Retail

First step. I want to go further… to think about my profession: how to implement it in my daily life.

Eléonore |Auchan Retail

Thank you for the enthusiasm of the presenter and the dynamic of the group!

Aline |Auchan Retail

The feedback from our AI expert

Some participants arrived with a lot of skepticism and left with the desire to try it out. We managed to open a door to the rational and practical use of AI in their professional daily lives.

Philippe Gastaud Consultant at talenco

About Auchan Retail

Present in 12 countries and recognized as one of the historical leaders of the grocery retail sector, Auchan Retail It brings together a wide variety of professions: commerce, supply chain, purchasing, finance, HR, quality, marketing, support functions, and even store operations.

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