Picard Frozen is a French company specializing in the retail distribution of frozen products.
The group is the leader in its market in France, operating approximately 1,000 stores in the country and having established itself internationally, notably in Italy, Belgium and Luxembourg. Picard Surgelés employs nearly 5,000 people.
The context of our mission
Faced with the rapid growth of AI and its strategic implications, particularly in the retail sector, the Picard group wanted to mobilize its Executive Committee. Brand, Digital and Customer Experience around these questions:
- How to homogenize one’s knowledge about artificial intelligence?
- How to appropriate the strategic topic of generative AI?
- How can you effectively and innovatively identify AI use cases in your field?
The objectives of the training
The Picard Group has approached talenco to better understand the topic of generative AI and to feed their thinking around it. four axes :
- Harmonizing knowledge on the different types of AI and on the scale of the current phenomenon.
- Projecting oneself on the concrete use of generative artificial intelligence in its activity.
- Using generative AI to release the energies and trigger the desire to take control of the situation.
- Arbitrating collectively, the major questions (ethical, legal...) that AI raises.
Our support system
To answer these many questions in just one day, talenco conceived and hosted a hybrid format: masterclass + workshops « The Superpowers of the Brand Management, Digital and Customer Experience Departments » for the benefit of 8 members of the Management Committee, In several parts:
Keynote « sharing the same vision of generative AI »
... to identify and understand the different forms of AI, discover use cases and impacts in the business sector, and anticipate future developments.
Practical workshop on sectoral use cases
…to experiment concretely on about a dozen use cases prepared in advance and related to the retail sector. For example: performing a price benchmark, analyzing customer reviews and insights, personalizing customer communications…
Sequences and workshops to deploy AI projects
... knowing how to choose the appropriate use cases, anticipating the adoption of the tools by the teams, and guiding strategic and operational evolutions.
The most educational ones
During this day of mobilization on AI, designed specifically by our experts, participants were able to appreciate:
One Keynote Informative and inspiring adapted to retail
A workshop on practical application which enabled the participants to promptly using cross-platform LLMs (Large Language Models) and other AI tools: ChatGPT, Gemini (Google), Le Chat (Mistral), Midjourney, Dall-E, HeyGen (video avatar), Suno (music), Elevenlabs (voice)…
The RaDAR © sequence, an exclusive method developed by talenco to map and align the identification of use cases with the company’s strategic priorities
The results
Overall satisfaction: 5/5
« An exciting training » (Anabel)
« Thank you and bravo, sincerely! » (Joan)
«Strong will to go there without losing sight of the Business value! » (Marie-Sophie)
