Intersport is a group of companies that distributes sports equipment, a leader in the international market. The group currently has 5,830 stores and is present in 63 countries, mainly in Europe, through about thirty affiliated or associated organizations.
Intersport France is a cooperative company, bringing together retail merchants who own stores with a central structure and two large logistics platforms. The French entity comprises approximately 938 stores and 19,000 employees.
The context
As part of the development of the Management Academy, the Human Resources Department of Intersport wanted to develop a training program for network managers, to help them develop their skills and harmonize their practices.
This is a training cycle that combines face-to-face and e-learning and is offered to all network managers on a voluntary basis. It is aimed at all types of managers, from beginners to experienced professionals, from store managers to local managers.
The objectives
The Intersport France Academy wanted to integrate new useful, entertaining and motivating distance learning modules for the community of managers in order to:
- to harmonize management practices within the Intersport network,
- to provide a foundation of fundamental management principles for all managers,
- inspire managers to follow the proposed path.
Our customized e-learning solution
To diversify its training program, the Academy of Management wanted, in addition to face-to-face modules, to develop and make available to managers Digital learning capsules. She entrusted the implementation of the project to talenco.
To make these capsules more attractive and playful, the choice was made in favor of video modules in the form of sketches, with a humorous, offbeat and disruptive tone. Each sequence includes quizzes, links, tips and resources to deepen the topics covered (articles, videos, podcasts, tool sheets...).
Season 1 about management practices
- Giving and receiving feedback
- Understanding the symmetry of attention
- Valuing and recognizing the employee
- Integrate and retain employees to create a collaborative experience
- Adapting its communication to all the profiles of its team
Season 2 about management practices
- Knowing how to frame and crop
- Conducting individual interviews
- Establishing team rituals
- Using collective intelligence
- Conducting more participatory team briefs and meetings
“Digital learning will never replace human interaction, but these video capsules perfectly complement the in-person training offered to our managers. They are both a good support tool with reminders for our managers and a good tool for our new managers to get started and benefit from the same level of information.”
Juliette Durand, Project Manager Training (Intersport France Academy)
The most educational ones
- An innovative and co-constructed device (see below): a script and dialogues specially created for Intersport, performed by professional actors
- E-learning videos available on an LMS platform (Learning Management System) that mixes videos with anchor and in-depth capsules
- Additional resources (podcast, TedX, tool sheets…) to go deeper after each video module
Focus on the co-construction of video modules
The production of the video capsules took place in several stages and in close collaboration between the teams at Intersport and talenco:
- Drafting the specifications: expectations, needs, and challenges…
- Definition of the “personae”
- Selection of topics
- Co-creation and writing of scenarios
“ Participating in it, co-building it and co-writing it with talenco was very pleasant!”
Juliette Durand, Project Manager Training (Intersport France Academy)
Results and benefits
The creation and publication of these playful and educational video capsules have enabled:
- significantly increase the number of people using the LMS (Learning Management System) platform,
- to offer differentiated training, humorous, practical and practical, accompanied by simple and easy-to-use technical sheets,
- while adapting the formats to the time constraints of the managers (10-15 minute video capsules, fun and simple).
“If I were to repeat this project, I would do so not only for the simplicity of the exchanges, the ease of communicating our expectations and needs, but also for the ability talenco to offer us solutions that meet our challenges!”
Juliette Durand, Project Manager Training (Intersport France Academy)
