In a context of transformation of the regional daily life The Voix du Nord, the Directorate-General of Rossel France (a media group representing more than 40 brands in print, radio, and television...) wanted to drive change with all its managers through a customized training program.
The challenge? Working on the transversality of this training (management in terms of press titles and advertising management, all professions combined) to infuse a common management culture with the involvement of the Management Committee, in a co-construction approach led by talenco.
Virginie Starczewski, Head of HR Development, granted us an interview about the context, the support and the impact of this management training program at La Voix du Nord.
In what context and for which key issues have you chosen to train managers?
V.S. La Voix du Nord is the largest entity in Rossel France with 650 employees, followed by about twenty companies in the group. On my part, I manage recruitment, all the training and internal mobility career management, with a team of 8 people who support me.
The context was part of our overall corporate project, «La Voix Ensemble». The General Director wished that we could train all the managers of Voix du Nord and the advertising agency in a very transversal way, which would be approximately 150 people, with a common training for all group managers.
The idea was really to work on transversality through these management training courses and to really instill it. a common management culture.
What was talenco’s support system for this management training?
V.S. We worked with the entire La Voix du Nord Management Committee, who were really involved from the very beginning and who were also trained in the first sessions. Together with them, we defined the major objectives and the common core of this training.
In the first few months, we worked a lot using video conferencing. It was frankly a success from the very beginning. Then we continued with plenary sessions, with three days a day for all the managers, with about a month of intersession between each session, which allowed the managers to take a break and exchange ideas with the trainers.
And the advantage we had with talenco was being part of a framework. Truly customized training to best serve our audiences. And then, of course, with recommendations at the end of all this work that took place beforehand.
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Do the results obtained meet your expectations regarding the evolution of management culture?
V.S. What managers particularly liked was that for the first time, there was such a cross-disciplinary approach within the groups., with managers from all over Business units of the group.
There were also quite a few practical exercises – and very innovative ones – for the managers, which they really appreciated. The feedback has been very positive regarding the practical application of this training in day-to-day management practices.,«How do I support my team?», «How do I help them develop their skills...» So we decided to include this 3-day training program for all new managers.
Some thematic modules from the visio part are still being pursued remotely today. And another module, which was optional in addition to the 3 days, also worked very well, on the Non-violent communication (CNV). We are still requesting it today, and the managers appreciated having the trainers back for this additional module!
Interviews conducted by Cyrille Chaudoit, Co-founder of talenco. A big thank you to Virginie for her testimony!
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