Today the consumer has changed; he has strong demands towards the company. He has become BIOPAU: Talkative, Impatient, Omni, Shareholder, Autonomous and Unique. But he is also becoming more and more RESPONSIBLE as he becomes aware of the impact of his consumption on the environment.
Companies must transform to best meet consumer expectations. But they must also define a societal and environmental mission. The stakes are vital for brands!
It is within this framework, and to make retailers understand that this mission is a key component of the transformation, that the Procos (Federation for the Promotion of Specialized Commerce) organized a roundtable on this topic.
Our managing director and partner Raphaël Kattan participated in this roundtable alongside Antoine Lemarchand, CEO of Nature & Découverte, and Alexandre Rubin, CEO of France & Benelux for the Yves Rocher group.
- Raphaël Kattan shares talenco's convictions:
“The company’s social and environmental mission is now a requirement, or even a matter of survival.”
- Antoine Lemarchand shares his experience at Nature & Découverte, whose concept of social and environmental responsibility is deeply rooted in the brand’s DNA.
- Alexandre Rubin conveys his beliefs regarding the future of Green Retail, a business in which Yves Rocher has established itself.
Discover the full testimonies of this roundtable through the presentation attached.
Good reading!
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