As we know, the most mature companies in their approach to digital have a performance 6 times higher than those that are the least mature. Although the banking and insurance sector has embarked on its transformation, there is still a long way to go to enable an excellent customer experience that is truly multi-channel.
But for their mission to be successful, But it is also necessary to share a common vision of excellence for tomorrow’s customer relationship. and professionalize these animators in their new role… whose stakes are fundamental.
Since 2012, talenco has been supporting banking networks in their digital transformation. In recent months, our teams have been regularly deployed to professionalize digital animators. Recently, we decided to mobilize the digital animators of a bank around an engaging format: the digital day.
The talenco Digital Day : A day of convergence to mobilize digital animators.
Based on the exchange, the Digital Day is an innovative format: it alternates conferences, practical workshops, and educational games in a friendly environment.
By bringing together digital enthusiasts around a Digital Day format, the company’s ambition is to strengthen the sense of belonging to the “Digital Culture” community, to spark a genuine movement, and to implement a solid educational framework.
During this day, the digital animators:
- understand and share the vision and ambition of the bank of which they will be the catalysts.
- they take ownership of the ecosystem of the bank’s digital solutions
- They master animation techniques in the point of sale with the advisors.
Some co-construction workshops And shared reflections on their role as digital facilitators give them the keys to concretely embody the digital strategy and access the support techniques to convey that vision on the ground, but also to accompany clients in very practical situations.
Animators involved thanks to Digital Day
The digital animators were highly involved during this day. They are particularly aware of the challenges for the bank and know how to connect with the reality on the ground and the expectations of customers.
Returning to the field, the digital animators played their role among the network’s employees and the headquarters, contributing to increasing the use of digital solutions such as electronic signature and video conferencing. A true multi-channel relationship gradually took shape within the banking networks.
