The digital transformation of a company is a long and complex process that requires the involvement of 4 key actors:
- one Management Committee which sets the direction and allocates the human and financial resources necessary,
- one Digital Team responsible, among other things, for disseminating culture and good practices to all departments of the company,
- one Human Resources Department fully plays its role as a ‘Change Partner’ and remains in control of all aspects related to organization, skills development and new work methods
- Managers They are the key to aligning the Strategic Ambition of the Company with real Transformation.
In this process, it is also imperative that each employee understands why the company must transform itself, that they identify the strategic issues, that they understand their meaning, and that they share a common vocabulary with their peers. This phase of preliminary awareness-raising before any skills development action is an opportunity to implement an innovative digital day program that allows for alternating conferences, educational games, and hands-on workshops.
Digital Day 2015 for the Oney Banque Accord teams – Testimonial Stéphanie Delestrain – Responsible Oney University
1/ Your company is already very focused on innovation; why did you identify the need to raise awareness among your employees about new customer journeys?
Innovation is part of our daily lives at Oney Banque Accord!
In 2010 the Innovation Department was created in France and the approach was to open innovation to all employees. Since then several participatory innovation projects have been launched: creative attitude, post-ID, the creation of a showroom for our innovations and a «test it by yourself» room that allows employees to familiarize themselves with new technologies and connected objects.
«Customer Experience, make it easy and smart», that is our Vision. It is therefore essential to raise awareness among employees about this topic.
As for the new customer journeys, as you have learned from us, «there are more connected objects in the world than humans,» so our customers are ultra-connected and their shopping journeys have changed.
It was therefore necessary to make the change quickly, and we are not lagging behind on this matter!
2/ How did your choice for the Digital Day ?
Our choice was made Talenco based on 2 criteria regarding size: the preparation of the event and its format
1- The preparation phase was the key to the success of Digital Days,
The involvement and involvement of the stakeholders at Oney Banque Accord has allowed us to be confident in the implementation of the Digital Days.
2- The originality of the proposed format seemed to us the most coherent with our needs!
A day that takes 50 employees on a journey into the world of digital, Moreover, in our new building conducive to innovation: all the elements were in place for a tele-event!
The originality mainly lay in the composition of the day: conference, team game, discovery workshops (connected objects, the challenges of new professions, social media, m-commerce)!
3/ What was its impact on the participants?
Direct impact on the Awareness-raising Each employee realized that it was urgent to take the digital leap to keep pace with our customers and the way our stores operate.
Giving meaning It enabled our employees to understand that digital is a matter of people and not machines or technologies, and that without them the company will not be able to adapt.
