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Jean Baptiste GOUIN

CEO and Founder of talenco

Jean Baptiste Gouin, director of talenco

Passionate about the developments in the world of work and their impact on companies, Jean Baptiste Gouin created, talenco in 2012, around a mission: «Don't let anyone miss the digital revolution.».

Specializing in the transformation of organizations, work styles, and associated skills, he is also a recognized expert in Europe on performance management and the OKR (Objectives & Key Results) method.

Jean Baptiste regularly intervenes with executives, management committees, or operational departments to deploy their strategic plan with a strong ambition: reconciling performance, employee well-being, and social responsibility.

From strategic vision to collective execution

Jean Baptiste also conducts conferences and seminars for large groups and companies on topics such as the deployment of strategic plans, the transformation of organizations, the evolution of work styles and management, and the support of change in all sectors of activity (distribution, industry, services…).

Jean Baptiste Gouin is also the Founder of Co.Lab (a think tank for foresight, sharing and experimentation on new work modes), of Hangar in Panama (an Open Innovation space in Paris) and of INfuse: a web show for executives.

Convinced that «innovation is nothing if it does not serve people», Jean Baptiste is also a director of the Startup Palace (a startup accelerator in Nantes) and President of the bretagne atlantique ambition (Research Endowment Fund for Brain Diseases).

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Strengthening the quality of cooperation within the CODIR

Strategic alignment is not enough! Leaders also need to know how to work together.

Our seminars allow each member of the management committee to better understand their own way of working, that of their peers, and the collective dynamics that influence decisions.

Starting from tools such as the Social Styles, Insight or ProcessCom, The leaders identify their complementarities, their areas of vigilance, and the adjustments that will make it possible to streamline daily exchanges.

The goal is not to eliminate differences, but to learn to better use them in the service of the collective.

Doing CODIR the first engine of collaboration

Making CODIR the first engine of collaboration

The level of collaboration observed within the management committee naturally spreads throughout the entire company.

A CODIR that operates in silos produces an organization that operates in silos. Conversely, a CODIR that cooperates creates the conditions for lasting collaboration between the management teams.

Our workshops allow leaders to identify their individual and collective barriers to cooperation, to share concrete tools to work better together, and to make common commitments.

The management committee then becomes the first ambassador of the behaviors it expects from the rest of the organization.

A method entirely built around your CODIR

At talenco, each seminar is designed to meet your specific needs. It all starts with a briefing with the CEO and members of the management committee to understand the company’s challenges, any potential tensions, and the expected results.

Depending on your objectives, we can build more focused seminars:

  • Strategic alignment
  • Team cohesion
  • Cross-sectoral cooperation 
  • Preparation for a major transformation 
  • Operational efficiency and rituals


Each sequence is designed to produce concrete decisions and observable changes as soon as the employee returns to the company.

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Jean Baptiste GOUIN CEO of talenco

A few clients accompanied by Jean Baptiste

Our customer cases strategy seminar

FAQ Strategic seminar

To enable leaders to share a common vision, strengthen their cooperation, and improve the quality of collective decisions. A coordinated CODIR accelerates the execution of the entire company.
Strategic alignment, cooperation, cohesion, functioning of the management committee, communication, collective decision-making, or preparation for transformation.
An effective CODIR seminar is prepared several weeks in advance. It begins with an in-depth exchange with the General Director to clarify the objectives, strategic issues, and expected results. We then meet with the members of the management committee to understand their expectations, the dynamics of the collective, and any potential points of tension. Based on these discussions, our consultants design a fully customized framework: selection of methods, scenario development for the workshops, and deliverables. This preparatory phase is crucial to ensure the relevance of the seminar. We therefore recommend launching the project several weeks before the desired date.
We assess the level of alignment achieved, the decisions made, the commitments made by the CODIR, and the observable changes in its functioning over the following weeks. This measure is based on tangible changes in the ways each participant operates and in their perceptions.

Our publications with Jean Baptiste Gouin

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