With over 50 years of experience, the Mousquetaires Grouping It continues its march forward through France and Europe.
These are today 7 stores and more than 4,300 points of sale that makes its strength: food with Intermarché and Netto, home appliances with Bricomarché, Brico Cash and Bricorama, mobility with Roady and Rapid Pare-Brise.
Its uniqueness: one a cooperative of independent business leaders, The members, who manage the Groupement as well as their retail outlets. Its development in AI skills is guided by the Les Mousquetaires Academy, its corporate university.
Background: demystifying artificial intelligence in an organization with multiple brands and levels
It all starts with an internal working group (the IA referent of the Groupement, Métiers experts, the DCAI, coordinated by the Academy) based on a conviction: Acculturation is the sine qua non for a rapid adoption and successful deployment of AI.
The remaining task was to design a A simple but effective approach capable of reaching two distinct audiences 3,100 members (entrepreneurs) and 2,500 employees, all with different levels of ownership, across food and non-food sectors within several brands.
Objectives: to acculturate and onboard the teams with a tailor-made IA e-learning platform
- Demystifying AI, Breaking down beliefs and lifting the barriers to change
- Getting the largest number on board — whatever the level, profession or brand — until it makes you want to use the tools
- Nurturing the Group’s strategic capabilities by increasing the skills of its members and collaborators
- Demonstrating the responsiveness and expertise of the Academy on the topic of AI
Device: two AI e-learning courses embodied, designed as a real experience
talenco designed and produced two e-learning courses : a beginner level, an intermediate level, a 3 modules of 30 minutes each Each one deployed on the Two LMSs from the Groupement (Cornerstone for members, Talentsoft for employees), and products in less than 25 working days.
1. A strong bias: the internal embodiment
Thierry Cotillard (Groupement Mousquetaires)
On a subject considered technically difficult, talenco he chooses to embody himself through internal faces: a member and the Chief Data & AI Officer take the stage in front of the camera — and The President himself, Thierry Cotillard, makes an appearance.
Closeness, legitimacy and visible sponsorship, where a voiceover or a synthetic avatar would have created distance. Dedicated brand identity (name, logo, artistic direction), a supportive tone, rewritten scripts for a lively narration: an e-learning course that you want to follow.
2. Beginner course: from the common base to lifting the brakes
- Module 1 – Understanding AI Definition, types of AI, and why it affects every employee.
- Module 2 – Benefits & use cases : concrete benefits, professional use cases (summary, translation…), contributions to everyday work.
- Module 3 – Demystification & validation : Myths vs. realities, FAQ and common misconceptions, final quiz.
3. Intermediate course: from practice to responsible use
- Module 1 · Technical basics Introduction to AI, machine learning / deep learning, writing effective prompts.
- Module 2 · Advanced use cases : Minutes, emails, correction and reformulation.
- Module 3 · Regulation & Ethics AI Act, ethical issues, responsible AI and trust.
Each module concludes with a validation quiz of the acquired knowledge, completed with worksheets and FAQs for anchoring.
The most educational ones talenco
- The human being at the heart of a technical subject The embodiment through internal figures, up to the President, creates complicity, legitimacy and memorization.
- An experience of brand : dedicated name, logo and artistic direction; an e-learning that you follow, not suffer through.
- Formats adapted to today’s practices : short sequences, video, interactivity, quizzes.
- A requirement of efficiency (OKR method) : focus on priority actions, for rapid impact on a scale.
- A dual IA + Retail DNA No single studio of execution, nor a simple training organization: a «mix of pedagogies», with UX at the center.
Results and impacts of the IA e-learning initiative
- A sponsorship at the highest level President Thierry Cotillard appears in person in the program («He loves the initiative… he thinks it’s a great initiative.») — a strong message addressed to 3,100 members and 2,500 employees.
- A conquered sponsor and an established relationship of trust (see verbatims).
- A brilliant production : a tailor-made program delivered in less than 25 working days.
« We really appreciate what you have done (…) I am extremely happy to work with you, it is extremely pleasant.»
Olivier – Head of the Musketeers Academy
The feedback from our AI expert
« Embarking on several thousand people with profiles and levels of practice so different was an exciting challenge for us and the staging of internal profiles – including that of Thierry Cotillard – in place of actors, helped to create a highly appreciated identity for these 2 e-learning courses!»
Cyrille Chaudoit – Associate Founder and iA Expert (Mission Director for this support)
