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The evolution of work: adaptability at the heart of HR trends (Manpower report 2024)

Demography, technologies, competitiveness... What trends are redefining the contours of work worldwide?
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Pierre Gauthier (talenco)

Pierre Gauthier

Editorial and Quality Manager

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The post-Covid workplace continues to evolve at an unprecedented pace, shaped by rapid technological advancements, demographic changes, and constantly evolving individual aspirations.

The report « The era of adaptability: learning to lead modern and sustainable teams »It highlights 14 key trends that are redefining the contours of work and employment worldwide.

These trends are divided into four broad areas:

provide valuable insight into the challenges and opportunities faced by employers and employees.

This article explores each of these trends, with an emphasis on The importance of adaptability and innovation to navigate this transforming professional landscape. From the rise of AI to the green transition driven by individuals, through the «Me» economy and the generational gap, let’s discover how these dynamics influence and shape the future of work.

The impact of demographic change on HR issues

1. Bridging the generational gap through retraining and upskilling

. By 2030, Generation Z will represent 58 % from global labor.

. Cross-training and mentoring programs are essential to fill the gaps in intergenerational skills.


Given the growing gap between young workers of the Z generation entering the labor market and experienced workers retiring, there is a need to ensuring the continuity of the workforce.

Organizations must invest in programs Reconversion and upskilling, These include mentoring or reverse mentoring, development assignments, and continuous learning opportunities to enable experienced workers to pass on their knowledge, and to enable Z-generation workers to acquire the necessary technical and institutional skills.

2. Gender imbalance in the workforce in the coming years

. The rate of participation of women in the global workforce is 50 %.

. 85% women want autonomy to choose the work mode that suits them best (teleworking, office work or a hybrid model).
. Only a third of management positions in the world are held by women.


The post-pandemic labor market sees a high participation of women, especially in management positions and in technological sectors.

The trend highlights the importance of ensuring that women are represented in talent pools for high-growth jobs and the need to promote gender equality in recruitment and training.

3. Diversity, equality, inclusion: catalysts for innovation and creativity

. Diversified teams are 39 % The more likely they are to surpass their peers, the less diverse they are.

. There is a gap in perception between the leaders (68 %) and employees (36 %) on the issue of inclusivity at work.


This trend shows that companies that adopt the Diversity, Equity, Inclusion and Belonging (DEIB) They note two key advantages: one strengthening innovation thanks to diversified perspectives and a Better attractiveness of talent.

Companies perceived as inclusive have a competitive advantage in attracting and retaining the best talent.

4. Non-national talent: a resource underutilized and underestimated

. 51 % European consumers are more likely to buy from a company that hires refugees.

. Immigrant talent offers long-term solutions to fill skills shortages.


In a context of strong demand for labor and a shortage of national talent, innovative companies are turning to immigrants for talent.

Companies that adopt good practices to integrate these talents from diversity and immigration benefit from increased innovation and better representation of customer values.

Integrating new technologies at the heart of labor developments

5. Putting workers at the heart of AI

. 23 % Jobs will undergo changes over the next five years due to AI.

. It is crucial that workers actively participate in shaping AI to ensure a positive transformation.


The emergence of artificial intelligence (AI) is transforming work. This trend underscores the importance of Designing AI systems that meet the needs and skills and the well-being of workers.

Companies must put their employees at the center of this technological transformation to ensure that AI is used in a responsible way. Used in an ethical and inclusive way.

6. AI will create more jobs than it will destroy

. 71% Organizations plan to use conversational AI in their recruitment processes.

. 58% Employers anticipate a positive impact of AI on their workforce over the next two years.
. The challenges include training employees to use AI, finding qualified workers, and defining roles that require AI skills.


This report shows that advances in artificial intelligence (AI) will create more jobs than they eliminate. AI is perceived as a opportunity to improve technical and professional skills employees.

Companies must adopt a Proactive approach to continuing education so that employees learn to collaborate with modern technologies rather than fearing them.

3 main challenges related to jobs requiring AI skills are identified:

  1. Training employees in the use of AI in their professions
  2. Finding qualified workers
  3. Defining professions/activities that can benefit from AI

7. The paradox of productivity: between human potential and advanced technology

. 87 % workers believe they are productive at work, but only 12 % managers agree.

. Technology must be combined with clear goals, a positive work culture, and professional development to improve productivity.


This trend addresses the productivity paradox, where despite technological advances and the adoption of remote work, overall productivity appears to be decreasing.

Companies must finding the right balance between the use of technology and strengthening the work culture to unlock human potential.

Adaptability through competitiveness engines

8. A green transition driven by assets

. 62 % Workers check a company’s environmental reputation before accepting a job offer.

. 60% Workers want to see that employers take clear and visible measures to address environmental problems.
. Global green transformation will be the main creator of jobs over the next five years.


The transition to a Green economy becomes a major driver of job creation.

Companies must invest in green skills and demonstrate a clear commitment to sustainability to attract talent and consumers.

9. The role of the manager: supporting continuous transformation

. The success of the transformation depends on the success of the employees.

. The green transition could create up to 30 million new jobs by 2030.


Managers play a key role in continuously supporting transformations, In particular, those related to AI, automation and sustainable development. They must onboard and motivate employees while mitigating their fears of replacement and promoting inclusion and engagement.

10. Diversifying the supplier networks

. 53 % Manufacturers have relocated their operations over the last 24 months.

. 48 % Companies are under pressure to improve the sustainability of their supply chain.


Recent disruptions in the supply chains have highlighted the need to diversify the network of suppliers.

Companies must now choose between onshoring, nearshoring or offshoring. increase resilience and meet expectations regarding sustainability.

11. Finding the right salary balance

  • The salaries for new workers are 15 % % higher than for workers already employed.
  • In addition to salary increases, companies must offer autonomy, flexibility, and work based on meaning.

In an uncertain economic climate, companies must finding the right balance between sufficiently attractive salaries to attract talent and maintain profitable growth.

Workers are also looking for values and a work environment that align with their personal needs.

Individual choices: an essential trend to take into account

12. The economy of the «I»

. The most sought-after benefits include a four-day workweek (64%), the flexibility of the schedules (45%), and the possibility of working from home (35%).

. 80% Human resources directors at Fortune 500 companies do not plan to reduce the flexibility of teleworking over the next 12 months.
. A growing number of countries are considering «right to disconnect» laws to protect employees from outside work-related requests.


This trend highlights the evolution towards a more personalized approach to work where individuals want flexibility and a Better reconciliation between professional and personal life. Employees’ expectations have changed, and they now want a work environment that better suits their personal needs.

13. Generation Z shapes the workplace culture

. Only 15 % Members of the Z generation believe that their current well-being is excellent.

. 93 % Employees have been influenced by younger colleagues on work-related trends, such as the boundaries between professional and personal life.


Generation Z is redefining work culture by emphasizing mental health, psychological safety, and flexibility.

Organizations that adapt their culture to these new expectations will be more likely to attract and retain talent.

14. Personalizing the employee experience based on individual needs

. 60 % Employees of Generation Z expect employers to provide personalized career development paths.

. Personalized training programs could increase global GDP by $6.5 billion by 2030.


Employees expect a Increased personalization in their work environment, integration programs within career development paths.

Companies that use advanced analytics tools to personalize the employee experience see advantages in terms of engagement and productivity.

This report shows how the world of work is evolving rapidly, requiring companies to constantly adapt to meet the changing expectations of employees and technological transformations.

The 14 trends identified in the study «The Age of Adaptability» highlight the importance of agility, continuous training, and a human-centered approach for thriving in this new era.

As companies navigate this complex landscape, their ability to embrace change, value diversity, and respond to the individual needs of their employees will be crucial to attracting and retaining talent.

Ultimately, it is not just technology or competitiveness that will shape the future of work, but how organizations integrate these elements while remaining true to their values and commitment to employees.

One thing is certain: In this constantly evolving world, adaptability is no longer an option but an imperative necessity for all stakeholders.

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