{"id":7251,"date":"2019-04-22T11:11:56","date_gmt":"2019-04-22T11:11:56","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=7251"},"modified":"2026-10-26T14:13:02","modified_gmt":"2026-10-26T13:13:02","slug":"parlons-du-commerce-du-futur","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/articles-interviews\/parlons-du-commerce-du-futur\/","title":{"rendered":"Let\u2019s talk about the \u201cCommerce of the Future\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Aujourd\u2019hui le consommateur a chang\u00e9, il a des demandes fortes vis \u00e0 vis de l\u2019entreprise. Il est devenu BIOPAU : Bavard, Impatient, Omni, Partageur, Autonome et Unique. Mais il est aussi de plus en plus RESPONSABLE en prenant conscience de l\u2019impact de sa consommation sur l\u2019environnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises doivent se transformer pour r\u00e9pondre au mieux aux attentes des consommateurs. Mais aussi elles doivent \u00e9galement se d\u00e9finir une mission soci\u00e9tale et environnementale. L\u2019enjeu est vital pour les marques !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est dans ce cadre, et pour faire comprendre aux retailers que cette mission est un axe cl\u00e9 de la transformation, que le Procos (F\u00e9d\u00e9ration pour la Promotion du Commerce Sp\u00e9cialis\u00e9) a organis\u00e9 une table ronde sur ce sujet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre directeur conseil et associ\u00e9 Rapha\u00ebl Kattan a particip\u00e9 \u00e0 cette table ronde accompagn\u00e9 d\u2019Antoine Lemarchand, PDG de Nature &amp; D\u00e9couverte, et d\u2019Alexandre Rubin, CEO France &amp; Benelux du groupe Yves Rocher.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Rapha\u00ebl Kattan y partage les convictions de TalenCo :<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><i>\u201cLa mission sociale et environnementale de l\u2019entreprise est aujourd\u2019hui une exigence, voire une question de survie.\u201d<\/i><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Antoine Lemarchand partage son exp\u00e9rience au sein de Nature &amp; D\u00e9couverte dont la notion de responsabilit\u00e9 sociale et environnementale est inscrite dans l\u2019ADN de la marque.<\/li>\n\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Alexandre Rubin transmet ses croyances concernant l\u2019avenir du Green Retail, un commerce dans lequel Yves Rocher s\u2019est impos\u00e9.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez l\u2019ensemble des t\u00e9moignages de cette table ronde \u00e0 travers la restitution ci-jointe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good reading!<\/p>\n\n\n\n<div class=\"wp-block-group tc-download is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"510\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/04\/retail02.jpg\" alt=\"\" class=\"wp-image-7256\" srcset=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/04\/retail02.jpg 680w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/04\/retail02-300x225.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n<p class=\"tc-download__suptitle wp-block-paragraph\">D\u00e9couvrez la restitution<\/p>\n\n\n<h3 class=\"wp-block-heading\">La \u00ab mission \u00bb sociale et environnementale : Talenco, Nature &amp; D\u00e9couvertes et Yves Rocher<\/h3>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the summary of the roundtable organized by Procos (Federation for the Promotion of Specialized Commerce) on the key mission of retailers.<\/p>","protected":false},"author":11,"featured_media":7255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[104],"tags":[100],"case_study_category":[],"thematique-publication":[],"class_list":["post-7251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-interviews","tag-old"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/7251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=7251"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/7251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/7255"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=7251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=7251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=7251"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=7251"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=7251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}