{"id":5133,"date":"2019-01-02T11:34:47","date_gmt":"2019-01-02T11:34:47","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=5133"},"modified":"2026-10-26T22:02:06","modified_gmt":"2026-10-26T21:02:06","slug":"intersport","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/cas-clients\/intersport\/","title":{"rendered":"Client case: co-building with the CoDir the major guidelines related to digital transformation"},"content":{"rendered":"<h3 class=\"wp-block-heading\">The context<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le lancement de son plan strat\u00e9gique 2019-2024, le Comit\u00e9 de Direction et les soci\u00e9taires d\u2019Intersport souhaitent co-construire les grandes orientations \u00e0 prendre sur les enjeux de la transformation digitale.<br\/><a href=\"https:\/\/www.intersport.fr\" rel=\"noopener\" target=\"_blank\">Intersport<\/a> doit s\u2019adapter aux nouvelles \u00e9volutions et attentes des consommateurs, notamment en termes de transformation du parcours client (omnicanal, exploitation de la Data, \u00e9volution des magasins, etc.). L\u2019organisation de l\u2019entreprise n\u00e9cessite aussi des modifications afin d\u2019enclencher de nouveaux modes de travail et acc\u00e9l\u00e9rer l\u2019innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our support<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Talenco a accompagn\u00e9 Intersport afin de pr\u00e9parer, faciliter et d\u2019animer le s\u00e9minaire du Comit\u00e9 de Direction et des soci\u00e9taires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; affiner la vision les enjeux du retail pour les ann\u00e9es \u00e0 venir<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; aligner l\u2019ensemble des soci\u00e9taires sur la transformation \u00e0 horizon 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-d\u00e9finir et formaliser les chantiers prioritaires<\/p>","protected":false},"excerpt":{"rendered":"<p>Le contexte Pour le lancement de son plan strat\u00e9gique 2019-2024, le Comit\u00e9 de Direction et les soci\u00e9taires d\u2019Intersport souhaitent co-construire les grandes orientations \u00e0 prendre sur les enjeux de la transformation digitale.Intersport doit s\u2019adapter aux nouvelles \u00e9volutions et attentes des consommateurs, notamment en termes de transformation du parcours client (omnicanal, exploitation de la Data, \u00e9volution [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[100],"case_study_category":[20],"thematique-publication":[130],"class_list":["post-5133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","tag-old","case_study_category-retail","thematique-publication-ia-transformation-digitale"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/5133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=5133"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/5133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/5139"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=5133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=5133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=5133"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=5133"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=5133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}