{"id":4828,"date":"2015-10-23T17:59:28","date_gmt":"2015-10-23T16:59:28","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=4828"},"modified":"2026-10-26T17:26:18","modified_gmt":"2026-10-26T16:26:18","slug":"cycle-certifiant-marketing-digital-temoignage","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/articles-interviews\/cycle-certifiant-marketing-digital-temoignage\/","title":{"rendered":"Cycle Certifiant Marketing Digital : t\u00e9moignage"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Conscient que le Digital impacte fortement la fonction Marketing et impose de nouvelles strat\u00e9gies et comp\u00e9tences, Guy Dupont (Europ Assistance) a choisi de suivre la formation Marketing Digital avec certification propos\u00e9e par TalenCo.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab\u00a0En 5 mois, le cycle m&rsquo;a permis de couvrir les \u00e9l\u00e9ments clefs du marketing digital et de les confronter \u00e0 mon environnement professionnel.\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"c-content__cite c-cite wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/guy-dupont-73210b5\/\" rel=\"noopener\" target=\"_blank\">Guy Dupont<\/a>, Responsable des Ventes Directes et R\u00e9seaux chez Europ Assistance France<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Dans quel contexte avez-vous choisi de suivre un cycle certifiant en marketing digital ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s une exp\u00e9rience de key Account International tr\u00e8s B2B, j\u2019ai repris un poste de responsable des ventes directes avec une dimension digitale forte, notamment sur les sujets e-commerce, cross canal, r\u00e9seaux sociaux\u2026 J\u2019avais besoin de me former sur ces sujets pour appr\u00e9hender ce nouveau poste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Pourquoi avoir choisi TalenCo ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plusieurs choses m\u2019ont orient\u00e9es vers TalenCo. Lors de recherche sur\u00a0 le net, je suis tomb\u00e9 sur le livre blanc r\u00e9alis\u00e9 par TalenCo traitant de l\u2019impact des r\u00e9seaux sociaux. J\u2019ai regard\u00e9 leur portefeuille de formations. Le cycle certifiant de 5 mois me permettait de couvrir les \u00e9l\u00e9ments clefs du marketing digital, d&rsquo;approfondir certains points essentiels pour moi et pour mon entreprise et de les confronter \u00e0 mon environnement professionnel. Enfin, la formation \u00e9tant certifiante, l\u2019investissement est d\u2019autant plus valoris\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Quels \u00e9taient vos objectifs op\u00e9rationnels en vous inscrivant \u00e0 ce cycle ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif premier \u00e9tait de comprendre les m\u00e9canismes propres au digital, notamment en termes d\u2019engagement, d\u2019acquisition de trafic, de conversion, de r\u00e9tention et de fid\u00e9lisation, afin de m\u2019aider dans l&rsquo;\u00e9laboration d\u2019une strat\u00e9gie de d\u00e9veloppement de mon offre directe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Quels sont les b\u00e9n\u00e9fices que vous retirez de cette formation ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle m\u2019a permis d\u2019\u00eatre cr\u00e9dible en interne sur des sujets nouveaux pour moi et de pouvoir \u00e9changer voire challenger les \u00e9quipes expertes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Merci \u00e0 Guy d&rsquo;avoir accept\u00e9 de r\u00e9pondre \u00e0 nos questions !<\/em><\/p>\n\n\n\n<div class=\"wp-block-group tc-download is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1704\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00899-compressor-scaled.jpg\" alt=\"\" class=\"wp-image-7462\" srcset=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00899-compressor-scaled.jpg 2560w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00899-compressor-300x200.jpg 300w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00899-compressor-1024x682.jpg 1024w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00899-compressor-768x511.jpg 768w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00899-compressor-1536x1022.jpg 1536w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00899-compressor-2048x1363.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"tc-download__suptitle wp-block-paragraph\">Formation certifiante<\/p>\n\n\n<h3 class=\"wp-block-heading\">Marketing Digital<\/h3>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital impacte fortement la fonction Marketing et impose de nouvelles strat\u00e9gies et comp\u00e9tences.  La formation est une solution pour se transformer ! <\/p>","protected":false},"author":10,"featured_media":7466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[104],"tags":[100],"case_study_category":[],"thematique-publication":[132],"class_list":["post-4828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-interviews","tag-old","thematique-publication-communication-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/4828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=4828"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/4828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/7466"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=4828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=4828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=4828"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=4828"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=4828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}