{"id":33792,"date":"2026-07-07T10:45:54","date_gmt":"2026-07-07T09:45:54","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=33792"},"modified":"2026-10-31T14:57:07","modified_gmt":"2026-10-31T13:57:07","slug":"groupement-mousquetaires-retail-e-learning-and-its-management-team","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/cas-clients\/groupement-mousquetaires-retail-e-learning-ia-dirigeants-collaborateurs\/","title":{"rendered":"Client case: two customized AI e-learning courses to acculturate 5,500 executives and employees"},"content":{"rendered":"<p class=\"wp-block-paragraph\">With over 50 years of experience, the <a href=\"https:\/\/www.mousquetaires.com\/\" rel=\"noopener\" target=\"_blank\">Mousquetaires Grouping<\/a> It continues its march forward through France and Europe.<\/p>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">These are today <strong>7 stores and more than 4,300 points of sale<\/strong> that makes its strength: food with Intermarch\u00e9 and Netto, home appliances with Bricomarch\u00e9, Brico Cash and Bricorama, mobility with Roady and Rapid Pare-Brise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its uniqueness: one <strong>a cooperative of independent business leaders, <\/strong>The members, who manage the Groupement as well as their retail outlets. Its development in AI skills is guided by the Les Mousquetaires Academy, its corporate university.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Background: demystifying artificial intelligence in an organization with multiple brands and levels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It all starts with an internal working group (the IA referent of the Groupement, M\u00e9tiers experts, the DCAI, coordinated by the Academy) based on a conviction: <strong>Acculturation is the sine qua non for a rapid adoption and successful deployment of AI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The remaining task was to design a <strong>A simple but effective approach capable of reaching two distinct audiences<\/strong> 3,100 members (entrepreneurs) and 2,500 employees, all with different levels of ownership, across food and non-food sectors within several brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives: to acculturate and onboard the teams with a tailor-made IA e-learning platform<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Demystifying AI<\/strong>, Breaking down beliefs and lifting the barriers to change<\/li>\n\n\n<li><strong>Getting the largest number on board<\/strong> \u2014 whatever the level, profession or brand \u2014 until it makes you want to use the tools<\/li>\n\n\n<li><strong>Nurturing the Group\u2019s strategic capabilities<\/strong> by increasing the skills of its members and collaborators<\/li>\n\n\n<li><strong>Demonstrating the responsiveness and expertise of the Academy<\/strong> on the topic of AI<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Device: two AI e-learning courses embodied, designed as a real experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">talenco designed and produced <strong>two e-learning courses<\/strong> : a beginner level, an intermediate level, a <strong>3 modules of 30 minutes each<\/strong> Each one deployed on the <strong>Two LMSs from the Groupement<\/strong> (Cornerstone for members, Talentsoft for employees), and products in <strong>less than 25 working days<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. A strong bias: the internal embodiment<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<p class=\"tc-media__legend wp-block-paragraph\"><em>Thierry Cotillard (Groupement Mousquetaires)<\/em><\/p>\n\n\n<p class=\"wp-block-paragraph\">On a subject considered technically difficult, talenco he chooses to embody himself through internal faces: <strong>a member and the Chief Data &amp; AI Officer<\/strong> take the stage in front of the camera \u2014 and <strong>The President himself, Thierry Cotillard, makes an appearance<\/strong>.<\/p>\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">Closeness, legitimacy and visible sponsorship, where a voiceover or a synthetic avatar would have created distance. Dedicated brand identity (name, logo, artistic direction), a supportive tone, rewritten scripts for a lively narration: an e-learning course that you want to follow.<\/p>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2026\/07\/talenco-e-learning-ia-thierry-cotillard-mousquetaires.jpg\" alt=\"Thierry Cotillard (Groupement Mousquetaires)\" class=\"wp-image-33866 size-full\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Beginner course: from the common base to lifting the brakes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Module 1 \u2013 Understanding AI<\/strong> Definition, types of AI, and why it affects every employee.<\/li>\n\n\n<li><strong>Module 2 \u2013 Benefits &amp; use cases<\/strong> : concrete benefits, professional use cases (summary, translation\u2026), contributions to everyday work.<\/li>\n\n\n<li><strong>Module 3 \u2013 Demystification &amp; validation<\/strong> : Myths vs. realities, FAQ and common misconceptions, final quiz.<\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Intermediate course: from practice to responsible use<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Module 1 \u00b7 Technical basics<\/strong> Introduction to AI, machine learning \/ deep learning, writing effective prompts.<\/li>\n\n\n<li><strong>Module 2 \u00b7 Advanced use cases<\/strong> : Minutes, emails, correction and reformulation.<\/li>\n\n\n<li><strong>Module 3 \u00b7 Regulation &amp; Ethics<\/strong> AI Act, ethical issues, responsible AI and trust.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each module concludes with a <strong>validation quiz of the acquired knowledge<\/strong>, completed with worksheets and FAQs for anchoring.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The most educational ones talenco<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>The human being at the heart of a technical subject<\/strong> The embodiment through internal figures, up to the President, creates complicity, legitimacy and memorization.<\/li>\n\n\n<li><strong>An experience of brand<\/strong> : dedicated name, logo and artistic direction; an e-learning that you follow, not suffer through.<\/li>\n\n\n<li><strong>Formats adapted to today\u2019s practices<\/strong> : short sequences, video, interactivity, quizzes.<\/li>\n\n\n<li><strong>A requirement of efficiency (OKR method)<\/strong> : focus on priority actions, for rapid impact on a scale.<\/li>\n\n\n<li><strong>A dual IA + Retail DNA<\/strong> No single studio of execution, nor a simple training organization: a \u00abmix of pedagogies\u00bb, with UX at the center.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Results and impacts of the IA e-learning initiative<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>A sponsorship at the highest level<\/strong> President Thierry Cotillard appears in person in the program (<em>\u00abHe loves the initiative\u2026 he thinks it\u2019s a great initiative.\u00bb<\/em>) \u2014 a strong message addressed to 3,100 members and 2,500 employees.<\/li>\n\n\n<li><strong>A conquered sponsor<\/strong> and an established relationship of trust (see verbatims).<\/li>\n\n\n<li><strong>A brilliant production<\/strong> : a tailor-made program delivered in less than 25 working days.<\/li>\n\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab We really appreciate what you have done (\u2026) I am extremely happy to work with you, it is extremely pleasant.\u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Olivier \u2013 Head of the Musketeers Academy<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The feedback from our AI expert<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2024\/03\/cyrille-chaudoit-talenco-2024-150x150-1.png\" alt=\"\" class=\"wp-image-26247 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n\n<p class=\"c-content__cite c-cite wp-block-paragraph\"><em>\u00ab Embarking on several thousand people with profiles and levels of practice so different was an exciting challenge for us and the staging of internal profiles \u2013 including that of Thierry Cotillard \u2013 in place of actors, helped to create a highly appreciated identity for these 2 e-learning courses!\u00bb<\/em><\/p>\n\n\n<p class=\"c-content__cite c-cite wp-block-paragraph\"><strong>Cyrille Chaudoit<\/strong> \u2013 Associate Founder and iA Expert (Mission Director for this support)<\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group tc-session is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<h3 class=\"wp-block-heading\">  Our solution for the Groupement Mousquetaires <\/h3>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.talenco.com\/en\/advice\/artificial-intelligence\/accompaniment-talenco-ai\/\">Offre TALENCO.AI<\/a><\/div>\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fort de plus de 50 ans d\u2019exp\u00e9rience, le Groupement Mousquetaires poursuit sa marche en avant \u00e0 travers la France et l\u2019Europe. Ce sont aujourd\u2019hui 7 enseignes et plus de 4 300 points de vente qui font sa force : l\u2019alimentaire avec Intermarch\u00e9 et Netto, l\u2019\u00e9quipement de la maison avec Bricomarch\u00e9, Brico Cash et Bricorama, la [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":54885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[100],"case_study_category":[20],"thematique-publication":[131],"class_list":["post-33792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","tag-old","case_study_category-retail","thematique-publication-intelligence-artificielle"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/33792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=33792"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/33792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/54885"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=33792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=33792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=33792"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=33792"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=33792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}