{"id":3114,"date":"2016-05-31T09:39:05","date_gmt":"2016-05-31T08:39:05","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=3114"},"modified":"2026-10-26T17:26:04","modified_gmt":"2026-10-26T16:26:04","slug":"les-8-competences-incontournables-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/articles-interviews\/les-8-competences-incontournables-en-marketing-digital\/","title":{"rendered":"The 8 indispensable skills in digital marketing"},"content":{"rendered":"

Le Digital a totalement r\u00e9volutionn\u00e9 les usages clients… Cela n\u00e9cessite forcement de d\u00e9velopper de nouvelles comp\u00e9tences et de nouveaux r\u00e9flexes au sein des \u00e9quipes marketing. Les \u00e9tudes sont claires : 30% des comp\u00e9tences marketing ont \u00e9volu\u00e9 d’ann\u00e9e en ann\u00e9e !<\/p>\n\n\n\n

Les 8 comp\u00e9tences digitales incontournables pour les \u00e9quipes Marketing<\/h2>\n\n\n\n

1. Comprendre les nouveaux parcours d’achat de ses clients<\/a><\/strong> :80% des parcours clients impliquent un point de contact sur le web.<\/p>\n\n\n\n

2. Savoir adresser le bon message au bon moment sur le bon canal<\/strong> :Les canaux offline sont souvent ma\u00eetris\u00e9s alors que les canaux digitaux sont souvent utilis\u00e9s en mode exploratoire.<\/p>\n\n\n\n

3. \u00catre capable de g\u00e9n\u00e9rer du trafic de qualit\u00e9 sur vos supports digitaux <\/strong>:Les leviers d\u2019acquisition de trafic sont multiples et n\u00e9cessitent de ma\u00eetriser les bases techniques (SEO, SEA, Adwords, retargetting…).<\/p>\n\n\n\n

4. Savoir engager ses visiteurs web en client<\/strong> :Comment se baser sur les besoins et ma\u00eetriser l’UX pour convertir ses visiteurs en clients.<\/p>\n\n\n\n

5. D\u00e9velopper sa visibilit\u00e9 et sa pr\u00e9sence de marque sur les M\u00e9dias Sociaux<\/strong> :La notion infinitaire est devenue fondamentale. 73% des consommateurs consultent des avis sur les r\u00e9seaux sociaux\u00a0 avant un achat physique.<\/p>\n\n\n\n

6. Mettre le mobile au c\u0153ur de ses actions<\/strong> :90% des 18-24 ans poss\u00e8dent un smartphone. Tous les d\u00e9veloppements se font dans une approche \u00ab\u00a0mobile first\u00a0\u00bb.<\/p>\n\n\n\n

7. Exploiter ses donn\u00e9es pour mieux conna\u00eetre ses clients<\/strong> :Comprendre que la v\u00e9ritable strat\u00e9gie \u00ab\u00a0data oriented\u00a0\u00bb est indispensable.<\/p>\n\n\n\n

8. D\u00e9velopper une culture du ROI<\/strong> :Chaque action de marketing digital permet de mesurer l’efficacit\u00e9 de chaque op\u00e9ration.<\/p>\n\n\n\n

\n\n
\"\"<\/figure>\n\n\n

Formation certifiante<\/p>\n\n\n

Marketing Digital<\/h3>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Digital has revolutionized customer experiences. This requires developing new skills within marketing teams. And where are you in this process? <\/p>","protected":false},"author":10,"featured_media":3116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[104],"tags":[100],"case_study_category":[],"thematique-publication":[132],"class_list":["post-3114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-interviews","tag-old","thematique-publication-communication-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/3114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=3114"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/3114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/3116"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=3114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=3114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=3114"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=3114"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=3114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}