{"id":30906,"date":"2025-07-21T14:25:00","date_gmt":"2025-07-21T13:25:00","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=30906"},"modified":"2026-10-26T17:28:13","modified_gmt":"2026-10-26T16:28:13","slug":"competences-engagement-strategy-issues-rh-2025-testimonies-drh","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/articles-interviews\/competences-engagement-strategie-enjeux-rh-2025-temoignages-drh\/","title":{"rendered":"Competencies, commitment, strategy\u2026 The 5 HR challenges to be addressed in 2025 (testimonies from HR departments)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>In 2025, HR departments are once again on the front lines. Between employee engagement in the workplace, managing skills under pressure, mandates to innovate, and structural transformations to drive,<\/strong> <b>HR must assume an increasingly strategic role\u2026 without losing the human connection<\/b>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>What <b>Human, managerial and technological challenges<\/b> Is it absolutely necessary to address 2025 to succeed?<\/li>\n\n\n<li>How <b>Taking back control of HR priorities<\/b> in the face of the multiplication of contradictory injunctions?<\/li>\n\n\n<li>How to make <b>HR function a strategic performance engine<\/b> durable and transformable?<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 so many questions that our great witnesses answered during the webinar <b>\u00ab5 priority HR challenges for success in 2025\u00bb<\/b> Organized talenco on April 8, 2025. <a href=\"https:\/\/www.linkedin.com\/in\/franck-bodikian-8297b112\/\" rel=\"noopener\" target=\"_blank\"><b>Franck Bodikian<\/b><\/a>, General Manager Human Resources of ManpowerGroup France, <a href=\"https:\/\/www.linkedin.com\/in\/frederique-chemaly-743b577\/\" rel=\"noopener\" target=\"_blank\"><b>Fr\u00e9d\u00e9rique Chemaly<\/b><\/a>, Director of Human Resources (ex-Galeries Lafayette) and <b>Jean-Baptiste Gouin<\/b>, CEO of talenco ont answered the questions of <a href=\"https:\/\/www.linkedin.com\/in\/cyrillechaudoit\/\" rel=\"noopener\" target=\"_blank\"><b>Cyrille Chaudoit<\/b><\/a>, Co-founder of talenco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, it is time to reposition HR as a strategic force! Among the many challenges facing HR professionals, five priority issues emerge to guide HR action in 2025.<\/p>\n\n\n\n<p class=\"c-content__framed wp-block-paragraph\"><a id=\"replay\"><\/a>  Access the video replay of our webinar for free and enjoy <strong>60 minutes of testimonies on HR challenges with 2 HR directors from large groups<\/strong>.  <\/p>\n\n\n\n<div class=\"tc-embed\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-uFqjGUwzf0?si=xLMVw8WrvO9z1hnP&#038;cc_lang_pref=fr&#038;cc_load_policy=1&#038;enablejsapi=1\" title=\"HR challenges webinar 2025\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Repositioning HR as a strategic force<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Faced with the inflation of emergencies, social expectations, regulatory obligations, and technological transitions, HR managers must <b>Clarify their missions and (re)take power on their agenda<\/b>.<\/p>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">According to Jean-Baptiste Gouin, <i>\u00abThere is a fundamental expectation today to reposition HR as a central function in the strategic management of the company.<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This requires a new, more assertive posture that combines the ability to arbitrate and to <b>orient the transformations around human issues<\/b>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Fr\u00e9d\u00e9rique Chemaly, <i>\u00abWe expect HR to be operational, strategic, innovative, and supportive of managers and the social climate. To avoid being exhausted, we must choose our battles wisely.<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><i>\u00ab<\/i><i>\u00a0HR is being asked to have an architect\u2019s vision. It is necessary to be able to think about the organizations of tomorrow, while also addressing the daily urgencies. <\/i><i>\u00bb<\/i><i>.<\/i><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to being true \u00abbusiness partners\u00bb, the HR professionals of 2025 must be energy catalysts and \u00abre-activators\u00bb of trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 5 HR issues to prioritize to succeed in 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amidst the many challenges, five priorities emerge to guide HR action in 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Re-engage the teams<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <b>disengagement of employees<\/b> n\u2019is no longer an intuition: it is a measured reality. Loss of direction, loss of confidence, lack of recognition, emotional overload\u2026 the causes are multiple and influence the <b>Mental health of employees<\/b>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Franck Bodikian, o<i>n feels a form of silent fatigue. The employees are not against the company, but they no longer always see why they do what they do.<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">The levers? <b>Revaluing the role of the local management<\/b>, Strengthen the clarity of the collective project, promote spaces for dialogue and a sense of usefulness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Fr\u00e9d\u00e9rique Chemali, \u00ab\u00a0<i>The key to commitment is first and foremost <strong>recognition and good management sense.<\/strong> It\u2019s not the budgets that are lacking; it\u2019s the consistency.<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Accelerate the predictive management of skills\u2026 without losing the human connection<\/h3>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">The evolution of professions is accelerating, driven in particular by generative AI and the digitalization of activities. To cope with this, companies must activate a real <b><i>Strategic workforce planning<\/i><\/b>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Cyrille Chaudoit, \u00ab\u00a0<i>We no longer just talk <\/i><b><i>to adapt existing skills, but to also create new ones<\/i><\/b><i>. It is necessary to map, explore, script, and equip.<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This requires better HR\/professional collaboration, a more effective use of HR data, and reinvented training approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jean-Baptiste Gouin highlights the need for strategic HR management in the transformations induced by AI. In his opinion, \u00ab\u00a0<i>Artificial intelligence will change the game. <\/i><b><i>We must anticipate the skills to be transformed<\/i><\/b><i>, But also to detect the invisible talents<\/i>\u00a0\u00bb<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i>\u00ab<\/i><i>\u00a0AI must be put to the service of strategy, not the other way around. We need to choose where we want AI to have an impact on the professions! <\/i><i>\u00bb\u00a0<\/i>\n<p>\u00a0<\/p><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">3. Strengthen managers in leading change<\/h3>\n\n\n\n<p class=\"c-content__framed wp-block-paragraph\">Managers are on the front line, but they are also the most vulnerable. Caught between the expectations of management, the needs of the teams, and the lack of time, they struggle to fulfill their role as a relay in managing change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Franck Bodikian, \u00ab\u00a0<i>Managers are the key players in change: they must give meaning and have an essential role in supporting teams.<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0<i>They are asked to be proactive, to listen, to decide, to innovate, to prevent risks, to report\u2026 They need to be given more leeway.<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i>\u00ab<\/i><i>\u00a0The management community keeps the machine running. Good managers create value for the company. There is no transformation without managers! <\/i><i>\u00bb\u00a0<\/i><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">According to Jean-Baptiste Gouin, \u00ab\u00a0<i>The manager of tomorrow is not a superhero. He is a team leader, a facilitator of change, a conduit of culture, a coach of transformation.<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>3 levers to activate <\/b>without waiting: \u2666 Rethink the training of managers, \u2666 Reduce costs, \u2666 Clarify priorities!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Making HR function a strategic lever<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The HR department is not just a support function: it must be the driving force behind transformation, a force of anticipation, and a guarantor of human alignment with the strategy. Franck Bodikian also points out that there is not a single strategic management committee without the presence of the HR department.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>\u00ab<\/i><\/b><i>\u00a0For too long, HR has been confined to execution. It must become a function of influence, alignment, and projection.\u00a0<\/i><b><i>\u00bb<\/i><\/b> for Jean-Baptiste Gouin.<\/p>\n\n\n\n<p class=\"c-content__framed wp-block-paragraph\">Fr\u00e9d\u00e9rique Chemaly reinforces this idea by stating that\u2019 <b>\u00ab\u00a0<\/b><b><i>HR teams must be put back at the heart of the strategic dialogue<\/i><\/b><i>, where the future of the company is decided<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This requires HR to: <b>develop a culture of leadership, of helping each other, and of speaking out forcefully<\/b> to the management committee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Combining well-being and performance at work<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Long seen as antagonists, these two objectives must now be considered together. Social climate, quality of life at work (QVCT), and a sense of purpose in work are conditions for sustainable performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Franck Bodikian:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u00a0<i>Reconciling well-being and performance is the mission of HR<\/i><i>. (\u2026) <\/i><i>Happy employees make happy customers<\/i>\u00a0\u00bb.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This requires revisiting HR policies from the perspective of the employee experience, respect for the human rhythm, and recognition in day-to-day work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Fr\u00e9d\u00e9rique Chemaly, \u00ab\u00a0<i>This is not one of them <\/i><i>or<\/i><i> The other. It is the companies that will succeed <\/i><b><i>to reconcile sense, framework, and exigency<\/i><\/b><i> who will make the most of the opportunity<\/i>\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">In concrete terms, this also involves committing to the issues at stake. <b>diversity and inclusion<\/b>, As vectors of human wealth, innovation and collective performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>\u00ab<\/i><\/b><i>\u00a0Diversity is a wealth that creates value, but only if it is welcomed and made to flourish.\u00a0<\/i><b><i>\u00bb<\/i><\/b> According to Franck Bodikian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Cyrille Chaudoit, \u00ab\u00a0<i>In an uncertain world, we need to be diverse. The more uncertainty there is, the more we need diversity to be able to react. To cope with adversity, we need diversity!<\/i>\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: an HR function between strategic exigency and human responsibility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, HR is entering a new era of maturity: more strategic, more human, and more exposed as well. <b>5 strong convictions to remember in conclusion<\/b> :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>The HR department must position itself as a force of strategic proposal.<\/li>\n\n\n<li>The employee commitment is based on <i>sense, consistency<\/i>\u2026 and good management.<\/li>\n\n\n<li>Managing skills is a vital issue in the face of technological disruptions.<\/li>\n\n\n<li>The manager is <i>The key to the vault<\/i> of transformation: it must be equipped and valorized.<\/li>\n\n\n<li>Technology (AI) is a lever\u2026 <i>not an objective<\/i>.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reaching success in 2025 will not consist of responding to all requests\u2026 but of making the right choices!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group tc-session is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<h3 class=\"wp-block-heading\">60 minutes of concrete testimonies on the HR challenges of 2025<\/h3>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Competencies, commitment, management, strategy\u2026<\/li>\n\n\n<li>An inspiring overview of the key issues of the year<\/li>\n\n\n<li>The eyes of two HR leaders from large groups<\/li>\n\n<\/ul>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"#replay\">Watch the replay<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"400\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2025\/01\/bann-concept-enjeux-rh-1920x400-1.jpg\" alt=\"\" class=\"wp-image-29507\" srcset=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2025\/01\/bann-concept-enjeux-rh-1920x400-1.jpg 1920w, https:\/\/www.talenco.com\/wp-content\/uploads\/2025\/01\/bann-concept-enjeux-rh-1920x400-1-300x63.jpg 300w, https:\/\/www.talenco.com\/wp-content\/uploads\/2025\/01\/bann-concept-enjeux-rh-1920x400-1-1024x213.jpg 1024w, https:\/\/www.talenco.com\/wp-content\/uploads\/2025\/01\/bann-concept-enjeux-rh-1920x400-1-768x160.jpg 768w, https:\/\/www.talenco.com\/wp-content\/uploads\/2025\/01\/bann-concept-enjeux-rh-1920x400-1-1536x320.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Interview with Franck Bodikian (ManpowerGroup) and Fr\u00e9d\u00e9rique Chemaly (former manager of Galeries Lafayette)<\/p>","protected":false},"author":10,"featured_media":30962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[104],"tags":[100],"case_study_category":[],"thematique-publication":[134],"class_list":["post-30906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-interviews","tag-old","thematique-publication-transformation-rh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/30906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=30906"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/30906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/30962"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=30906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=30906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=30906"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=30906"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=30906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}