{"id":28965,"date":"2025-02-05T16:30:43","date_gmt":"2025-02-05T15:30:43","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=28965"},"modified":"2026-10-27T23:06:34","modified_gmt":"2026-10-27T22:06:34","slug":"blended-learning-hybrid-training-testimonials-l-oreal-bouygues-immobilier","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/webinaires-evenements\/blended-learning-formation-hybride-temoignages-l-oreal-bouygues-immobilier\/","title":{"rendered":"From blended learning to hybrid training: testimonials from L\u2019Or\u00e9al and Bouygues Immobilier"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><b>The <em>blended learning <\/em>is booming! Already in 2023, the <a href=\"https:\/\/afinef.net\/wp-content\/uploads\/2023\/02\/AFINEF-Barometre-du-digital-learning-20231.pdf\" rel=\"noopener\" target=\"_blank\">Digital learning barometer<\/a> The AFINEF listed 85% French companies that practiced this practice. <\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>The digitalization of professional practices has favored distance training, which in turn has made it possible to individualize learning. <strong>training and continuous learning..<\/strong>. without, however, completely replacing the impact of the present arrangements in terms of<strong>\u2019Experiential and social connection\u2019<\/strong>.<\/b><\/p>\n\n\n\n<p class=\"c-content__framed wp-block-paragraph\">So, how can training and HR teams\u00a0<strong>Effectively evolving the skills development mechanisms towards the <em>blended learning<\/em><\/strong> What are the formats and tools for developing the impact of learning modalities? <strong>in service of pedagogical effectiveness and learning experience<\/strong>\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To answer these questions, talenco he collected the experiences of four major witnesses during a webinar designed and hosted by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/cyrillechaudoit\/\" rel=\"noopener\" target=\"_blank\">Cyrille Chaudoit<\/a>, Co-founder of talenco, with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/nicolaspauthier\/\" rel=\"noopener\" target=\"_blank\">Nicolas Pauthier<\/a>, <i>Global VP of HR, Learning &amp; People Development<\/i> at<b> L\u2019Or\u00e9al<\/b><\/li>\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/charlotte-de-raismes-2b6b5652\/\" rel=\"noopener\" target=\"_blank\">Charlotte de Raismes<\/a>, Director of Training at <b>Bouygues Immobilier<\/b><\/li>\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/guiguichard\/\" rel=\"noopener\" target=\"_blank\">Guillaume Guichard<\/a>, Expert <em>blended learning<\/em> at getalearn and talenco<\/li>\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jean-baptiste-gouin-9b235719\/\" rel=\"noopener\" target=\"_blank\">Jean Baptiste Gouin<\/a>, CEO and Co-founder of talenco<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"definitions\"><\/a>The definitions of <em>blended learning<\/em> and hybrid training in the workplace<\/h2>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">In a context of\u2019<a href=\"https:\/\/www.talenco.com\/en\/publications\/articles-interviews\/organizing-advice-for-hybrid-working-models\/\">Hybridization of work modes<\/a>, Accompanying the development of skills \u2013 even in remote work \u2013 requires\u00a0<strong>a strong adaptation of the learning modalities\u2026 and the associated pedagogical content<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This adaptation of the training towards the\u00a0<em>blended learning<\/em>\u00a0is all the more necessary with <strong>the evolution of the expectations of employees who now favor short and impactful content<\/strong>\u00a0(especially the younger generations born with digital technology).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But let\u2019s get back to basics! To better understand exactly what we are talking about, it\u2019s good to recall the definitions of these two concepts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>the <b><em>blended learning<\/em> or mixed training <\/b>is a combination of presentational and distance learning modalities (e-learning courses, virtual classroom, in-person training\u2026) ;<\/li>\n\n\n<li>the\u2019<b><em>Hybrid learning<\/em> or hybrid training<\/b> is a training model that crosses time (synchronous &amp; asynchronous), place (present &amp; distant) and relationships (collaborative or autonomous). For Guillaume Guichard, \u00ab <em>Hybrid learning is a way to break free from the traditional constraints of training<\/em> \u00bb.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">According to this expert in digital learning, the most important thing in the design and scripting of a training session is <b>Starting from the objective, then identifying the learning practices<\/b> the results that we want to achieve. The choice of tools comes last in order to best serve the objectives and uses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"competences\"><\/a>The development and adaptation of skills are crucial issues for the future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a few years now, in a context of digital transformation and especially since the health crisis, we are witnessing <strong>a strong acceleration in the need for skills evolution<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<p class=\"tc-media__legend wp-block-paragraph\"><em>Nicolas Pauthier (L'Or\u00e9al)<\/em><\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>For Nicolas Pauthier, \u00ab\u00a0<i>The most significant thing is the speed of evolution, which is accompanied by a form of\u2019<\/i><b><i>Hyperspecialization of skills<\/i><\/b> \u00bb.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\">At L\u2019Or\u00e9al, as in most companies, there is now a major issue at stake. <strong>strategic foresight on the skills needed tomorrow<\/strong>.<\/p>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/03\/nicolas-pauthier-l-oreal-150x150-1.png\" alt=\"Nicolas Pauthier (L&#039;Or\u00e9al)\" class=\"wp-image-22781 size-full\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>At Bouygues Immobilier, training supports the transformation and the strategic plan. For Charlotte de Raismes, \u00ab <i>We need to change to meet the societal, environmental, and digital challenges\u2026 Today, training specifically and individually supports the professions.<\/i>\u00a0\u00bb.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"experience\"><\/a>Individualized learning experience at the heart of new training arrangements<\/h2>\n\n\n\n<p class=\"c-content__framed wp-block-paragraph\"><b><\/b>With the digital revolution, we have moved on to <b>The era of individualization<\/b> and training is no exception to this rule!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>For Jean Baptiste Gouin, \u00ab\u00a0<i>there is a real need <\/i><i>of<\/i><i> <\/i><b><i>developing a culture of learning<\/i><\/b><i>, <\/i><b><i>individualize training and hold employees accountable<\/i><\/b><i> so that it is as effective as possible according to the needs, rhythm and preferences of each person<\/i>\u00a0\u00bb.<\/li>\n\n\n<li>For Nicolas Pauthier, \u00ab\u00a0<i>Training is like a muscle: the more you train, the more you want to train.<\/i> \u00bb. The whole point is to create various rituals and modalities to enable employees to take responsibility for their own training.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\">To design and individualize training programs, it is essential to have a <b>UX approach<\/b> and wondering <strong>What an experience, what emotions we want to bring to the learner<\/strong>. This will make it possible to design the right devices and the right modalities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <b>put yourself in the learner\u2019s shoes<\/b>, Therefore, it is useful to create \u00abpersonas\u00bb that will allow for targeted paths based on profiles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>For Guillaume Guichard, it is also important \u00ab\u00a0<i>to consider training as a comprehensive process that continues after the training, and not as an end in itself<\/i>\u00a0\u00bb.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"modalites\"><\/a>The balance of pedagogical modalities, a major challenge of <em>blended learning<\/em><\/h2>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\"><strong><a href=\"https:\/\/www.talenco.com\/en\/training\/pedagogical-solutions\/digital-learning\/\">Digital learning<\/a>, Video learning, micro learning, podcasts\u2026 These \u00abnew\u00bb modes of learning (often asynchronous and remote) are already disrupting traditional face-to-face training, which is rapidly becoming a hybrid and blended model.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this context of <em>blended learning<\/em>, <b>The distribution between in-person and remote learning and the related modalities may vary<\/b> depending on the companies and the situations.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<p class=\"tc-media__legend wp-block-paragraph\"><em>Charlotte de Raismes (Bouygues Immobilier)<\/em><\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>At Bouygues Immobilier, <strong>each profession is accompanied separately according to needs and usage<\/strong>. For example, for sales representatives, the distribution is balanced between in-person (individual business support) and remote (synchronous or asynchronous) training related to legal developments.<\/li>\n\n<\/ul>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/04\/charlotte-de-raismes-bouygues-immobilier-150x150-1.png\" alt=\"Charlotte de Raismes (Bouygues Immobilier)\" class=\"wp-image-22986 size-full\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For the other professions, \u00ab <b><i>The presence remains the cement of the formation<\/i><\/b>\u00a0\u00bb because, for Charlotte de Raismes, \u00ab\u00a0<strong><i>People need to see each other, to exchange ideas.<\/i>\u00a0<\/strong>\u00bb. The e-learning capsules are rather reserved for mandatory training courses.<\/p>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\"><em>According to the 2023 ISTF* barometer, <strong>Supporting learners remains the primary factor of motivation<\/strong> to complete an online training course.<\/em><\/p>\n\n\n\n<p class=\"c-content__legend wp-block-paragraph\">*investigation <a href=\"https:\/\/www.istf-formation.fr\/blog\/barometre-les-chiffres-2023-du-digital-learning\/\" rel=\"noopener\" target=\"_blank\">ISTF<\/a> from the 4th quarter of 2022 among 450 training professionals<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>At L\u2019Or\u00e9al, the mix between in-person and remote work has evolved significantly in recent years. According to Nicolas Pauthier, \u00ab\u00a0<i>Before 2019, we were at 80 in % -person and 20% remote. During the Covid crisis, the trend completely reversed in the same proportions. Since 2022, it has been more like 50\/50. The health crisis has allowed <strong>Multiply by <\/strong><\/i><strong><i>distance learning modalities and opportunities for training abroad<\/i><i>, especially through webinars<\/i><\/strong> \u00bb. <strong>For all programs related to management, leadership and culture, management is advocating for a return to in-person attendance.<\/strong><\/li>\n\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab <i>More than ever, training must serve the strategic plan, and for that, the <\/i><i>Presence is essential to develop the corporate culture<\/i><i> and the sense of belonging in order to generate commitment and social connection.<\/i>\u00a0\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"c-content__cite c-cite wp-block-paragraph\"><strong>Jean Baptiste Gouin<\/strong>, CEO of talenco<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"engagement\"><\/a>The commitment of employees, a key factor in the success of hybrid training<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<p class=\"tc-media__legend wp-block-paragraph\"><em>Jean Baptiste Gouin (talenco)<\/em><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u00ab <i>One does not give drink to a donkey that is not thirsty.<\/i>\u00a0\u00bb. For Jean Baptiste Gouin, \u00ab\u00a0<i>It is very important to give the participants the desire to continue throughout the course. <\/i><b><i>Communication (before, during, and after training) is a key skill<\/i><\/b><i> for HR and Training teams to generate impact with employees<\/i>\u00a0\u00bb.<\/p>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/04\/jean-baptiste-gouin-talenco-150x150-1.png\" alt=\"Jean Baptiste Gouin (talenco)\" class=\"wp-image-22982 size-full\"\/><\/figure><\/div>\n\n\n\n<p class=\"c-content__framed wp-block-paragraph\">Creating appetite is also <strong>to evolve the in-person training to give it a more experiential and event-based dimension<\/strong> (ludo-pedagogy, large groups\u2026) and make impactful moments for employees come to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally, encouraging the desire to study also involves offering \u2013 in person or remotely \u2013 courses in: <b>relevant and quality content<\/b>\u00a0to help employees develop: this is a major challenge for the Training and Human Resources departments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"personnalisation\"><\/a>AI and\u2019<em>adaptive learning<\/em> in the service of the personalization of training programs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, the metaverse and especially the <a href=\"https:\/\/www.talenco.com\/en\/publications\/webinars-events\/webinar-on-artificial-intelligence-and-generative-business\/\">Generative artificial intelligences<\/a> As ChatGPT has already impacted the world of training.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<p class=\"tc-media__legend wp-block-paragraph\"><em>Guillaume Guichard (getalearn)<\/em><\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>For Guillaume Guichard, \u00ab\u00a0<i>It's still a bit early to form in the metaverse. On the other hand, <\/i><b><i>adaptive learning<\/i><\/b><i> (e-learning powered by artificial intelligence) already exists and allows <strong>customize the training course in real time<\/strong> According to the profile, the skills, the answers\u2026 Each one has their own path to reach the same result in the end!<\/i>\u00a0\u00bb.<\/li>\n\n<\/ul>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/03\/guillaume-guichard-expert-150x150-1.png\" alt=\"Guillaume Guichard (expert in blended learning)\" class=\"wp-image-22782 size-full\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>At Bouygues Immobilier, a training program for designers has been implemented. <em>adaptive learning<\/em> at a distance. For Charlotte de Raismes, \u00ab <i><strong>This personalization reassures the employees<\/strong> who understand that the training is adapted to them<\/i>\u00a0\u00bb.<\/li>\n\n\n<li>At L\u2019Or\u00e9al, we are still in the phase of learning and testing in terms of <em>blended learning<\/em>. As for the metaverse, \u00ab <i>we look at what can be done, particularly in terms of integrating employees and <\/i><b><i>opportunities to create engagement and emotion<\/i><\/b>\u00a0\u00bb.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"agilite\"><\/a>Learning agility, the real challenge of the hybrid training of the future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unanimously, the participants at our blended learning webinar agreed:, <b>Tomorrow's training will be ultra-personalized for enhanced impact, and each employee will be autonomous in their own learning journey<\/b>, According to your individual needs and... on a permanent basis.<\/p>\n\n\n\n<p class=\"c-content__highlight wp-block-paragraph\"><strong>In a context of constant change, learning agility (<em>learning agility<\/em>) will indeed become indispensable<\/strong> To quickly adapt skills to each situation, dare to experiment with new creative approaches and also learn from your own experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Nicolas Pauthier, \u00ab\u00a0<i>learning agility, that is to say <\/i><b><i>the ability to learn continuously<\/i><\/b><i>, It will make a difference tomorrow. The future training will be individualized, personalized, multi-channel\u2026 but the real challenge is that it must be continuous!<\/i> \u00bb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download our approach now <em>blended learning<\/em>\u00a0!  <\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"350\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/04\/webinaire-blended-learning-2023-900x350-1.jpg\" alt=\"Webinar blended learning\" class=\"wp-image-23078\" srcset=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/04\/webinaire-blended-learning-2023-900x350-1.jpg 900w, https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/04\/webinaire-blended-learning-2023-900x350-1-300x117.jpg 300w, https:\/\/www.talenco.com\/wp-content\/uploads\/2023\/04\/webinaire-blended-learning-2023-900x350-1-768x299.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Blended learning and hybrid training webinar with L'Or\u00e9al and Bouygues Immobilier<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9sentiel ou distanciel, synchrone ou asynchrone, en solo ou en \u00e9quipe&#8230; comment bien mixer les nouvelles modalit\u00e9s de formation ? (vid\u00e9o)<\/p>","protected":false},"author":10,"featured_media":22802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[100],"case_study_category":[],"thematique-publication":[134],"class_list":["post-28965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinaires-evenements","tag-old","thematique-publication-transformation-rh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/28965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=28965"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/28965\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=28965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=28965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=28965"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=28965"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=28965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}