{"id":22255,"date":"2023-02-01T14:50:56","date_gmt":"2023-02-01T13:50:56","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=22255"},"modified":"2026-10-26T21:55:18","modified_gmt":"2026-10-26T20:55:18","slug":"abeille-assurances-banque-management-referentiel-managers","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/cas-clients\/abeille-assurances-banque-management-referentiel-managers\/","title":{"rendered":"Case study: Transforming the roles of managers through a new management framework"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong><a href=\"https:\/\/www.abeille-assurances.fr\" rel=\"noopener\" target=\"_blank\">Abeille Insurance<\/a> (ex Aviva France) est une compagnie fran\u00e7aise d&rsquo;assurance appartenant, depuis septembre 2021, au groupe mutualiste A\u00e9ma, aux c\u00f4t\u00e9s de la Macif et d&rsquo;A\u00e9sio Mutuelle.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Forte de 4 300 collaborateurs, 1 000 agents g\u00e9n\u00e9raux d\u2019assurance et de ses 170 ans d\u2019exp\u00e9rience, Abeille Assurances propose une importante gamme de produits et services d\u2019assurance, de protection, d\u2019\u00e9pargne et de retraite \u00e0 destination de plus de 3 millions de clients.<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A l&rsquo;occasion d&rsquo;importants changements en 2021 (nouvelle marque, nouvel actionnaire&#8230;), la Direction G\u00e9n\u00e9rale d&rsquo;Abeille Assurances a fait appel \u00e0 TalenCo pour mettre en place les moyens n\u00e9cessaires au d\u00e9ploiement du plan strat\u00e9gique associ\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9ussite du passage de la vision \u00e0 l&rsquo;ex\u00e9cution passait notamment par <strong>la capacit\u00e9 des managers \u00e0 faire \u00e9voluer les modes de travail de l&rsquo;entreprise<\/strong>, \u00e0 travers la transformation de leurs r\u00f4les au service de l\u2019efficacit\u00e9 des projets, du bien-\u00eatre des \u00e9quipes et de la r\u00e9alisation du plan strat\u00e9gique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/jfo-drhaviva\/\" rel=\"noopener\" target=\"_blank\">Jean-Fran\u00e7ois Ode<\/a>, Directeur RH chez Abeille Assurances :<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab <em>Nous vivons depuis plusieurs ann\u00e9es dans un monde d&rsquo;incertitude. Donc il faut que nous soyons tous tr\u00e8s agiles pour r\u00e9agir tr\u00e8s rapidement. Il faut donner un pouvoir de d\u00e9cision au plus proche de ceux qui savent, et donc l&rsquo;autonomie s&rsquo;impose \u00e0 nous.<\/em> \u00bb<\/p>\n<\/blockquote>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"115\" height=\"115\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2022\/02\/jean-francois-ode-abeille-assurances-aviva-115.png\" alt=\"\" class=\"wp-image-18543 size-full\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The objectives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La solution sur-mesure mise en \u0153uvre par TalenCo r\u00e9pondait \u00e0 plusieurs objectifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>D\u00e9finir un nouveau r\u00e9f\u00e9rentiel de management<\/strong> impliquant une transformation et une clarification des r\u00f4les,<\/li>\n\n\n<li><strong>Former l\u2019ensemble de la communaut\u00e9 manag\u00e9riale<\/strong> (450 managers) \u00e0 l\u2019appropriation de leurs nouveaux r\u00f4les,<\/li>\n\n\n<li><strong>Mesurer l\u2019appropriation<\/strong> de ces nouveaux r\u00f4les manag\u00e9riaux,<\/li>\n\n\n<li><strong>Proposer des modules de formation \u00ab \u00e0 la carte \u00bb<\/strong> pour approfondir certaines pratiques de management,<\/li>\n\n\n<li><strong>Accompagner les membres du Comex<\/strong>\u00a0\u00e0 devenir des \u00ab relais \u00bb de ces r\u00f4les.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Our system<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TalenCo, en collaboration avec la Direction des Ressources Humaines d&rsquo;Abeille Assurances, a con\u00e7u et d\u00e9ploy\u00e9 un programme d\u2019accompagnement sur-mesure mixant pr\u00e9sentiel et distanciel (\u00ab\u00a0<a href=\"https:\/\/www.talenco.com\/en\/publications\/webinars-events\/blended-learning-hybrid-training-testimonials-l-oreal-bouygues-immobilier\/\"><em>blended learning<\/em><\/a>\u00ab\u00a0) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">  <strong>3 ateliers de co-construction<\/strong> du nouveau r\u00e9f\u00e9rentiel manag\u00e9rial<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong> Un webinaire de 60 min<\/strong> pour sensibiliser les 450 managers \u00e0 leurs r\u00f4les dans la transformation et au dispositif d&rsquo;accompagnement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">  <strong>4 classes virtuelles de 0,5 jour<\/strong> sur l\u2019appropriation des 4 r\u00f4les manag\u00e9riaux (soit un module de formation \u00e0 distance pour chaque r\u00f4le)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">  <strong>1 journ\u00e9e exp\u00e9rientielle en grand groupe<\/strong> (soit 80 personnes par jour) de mise en \u0153uvre de ces r\u00f4les dans une approche collaborative<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"22389\" src=\"TC_MEDIA_22389\" alt=\"\" class=\"wp-image-22389\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"22387\" src=\"TC_MEDIA_22387\" alt=\"\" class=\"wp-image-22387\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"22390\" src=\"TC_MEDIA_22390\" alt=\"\" class=\"wp-image-22390\"\/><\/figure>\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f <strong>450 managers<\/strong> ont b\u00e9n\u00e9fici\u00e9 de notre dispositif en seulement <strong>6 mois<\/strong>, avec un taux de satisfaction de 4,6\/5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Le <strong>taux d\u2019engagement<\/strong> des collaborateurs a progress\u00e9 (enqu\u00eate interne) gr\u00e2ce \u00e0 l&rsquo;adh\u00e9sion \u00e0 la strat\u00e9gie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f <strong>6 modules compl\u00e9mentaires<\/strong> au tronc commun de formation ont \u00e9t\u00e9 cr\u00e9\u00e9s pour booster les comp\u00e9tences<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab <em>Rendons sereins nos managers face \u00e0 la transformation qu\u2019il doivent accompagner, et le r\u00e9f\u00e9rentiel de management \u2013 et les formations que l\u2019on peut faire avec TalenCo \u2013 aident \u00e0 tout cela largement !<\/em> \u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"c-content__cite c-cite wp-block-paragraph\"><strong>Jean-Fran\u00e7ois Ode<\/strong>, DRH Abeille Assurances<\/p>\n\n\n\n<div class=\"wp-block-group tc-session is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<h3 class=\"wp-block-heading\">  Nos solutions pour Abeille Assurances  <\/h3>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.talenco.com\/en\/advice\/management-leadership\/cabinet-conseil-leadership\/\">Accompagnement en management et leadership<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.talenco.com\/en\/seminaires\/webinaire-en-entreprise\/\">Les webinaires d&#x27;entreprise by TalenCo<\/a><\/div>\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Abeille Assurances (ex Aviva France) est une compagnie fran\u00e7aise d&rsquo;assurance appartenant, depuis septembre 2021, au groupe mutualiste A\u00e9ma, aux c\u00f4t\u00e9s de la Macif et d&rsquo;A\u00e9sio Mutuelle. Forte de 4 300 collaborateurs, 1 000 agents g\u00e9n\u00e9raux d\u2019assurance et de ses 170 ans d\u2019exp\u00e9rience, Abeille Assurances propose une importante gamme de produits et services d\u2019assurance, de protection, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":46668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[100],"case_study_category":[18],"thematique-publication":[121],"class_list":["post-22255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","tag-old","case_study_category-banque-assurance-mutuelle","thematique-publication-pratiques-manageriales"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/22255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=22255"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/22255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/46668"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=22255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=22255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=22255"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=22255"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=22255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}