{"id":12228,"date":"2020-10-01T13:22:45","date_gmt":"2020-10-01T12:22:45","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=12228"},"modified":"2026-10-26T14:13:07","modified_gmt":"2026-10-26T13:13:07","slug":"companies-future-action-commitment-trust","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/articles-interviews\/entreprises-futur-action-engagement-confiance\/","title":{"rendered":"The company of the future will be engaged or it will no longer be..."},"content":{"rendered":"

Time is on our side! We are moving from the era of promise to that of proof. From appearance to being, to the very \u201craison d\u2019\u00eatre\u201d\u2026 And from the age of \u201csaying\u201d to the age of \u201cdoing\u201d. Each and every one of us is aware of this necessity, driven by public opinion, but the transition from vision to execution is not yet a reality for all of us.<\/strong><\/p>\n\n\n\n

With the crossed eyes of Charles Kloboukoff (President of L\u00e9a Nature), C\u00e9cile Ribour (Director of Communications, MAIF) and Antoine Arnault (Director of Communications, LVMH)<\/strong><\/em><\/p>\n\n\n\n

A new future for companies?<\/h3>\n\n\n\n

The health crisis linked to Covid-19 has highlighted the need for action that is imposed on companies and their managers. To act? Yes, for the \u00abcommon good\u00bb. Admittedly, for most of them, company leaders did not wait to be put to the test by public opinion in order to demonstrate a certain personal and professional ethics. Whoo!<\/p>\n\n\n\n

But now the situation is different, new. Because it results from a conjugation of factors<\/strong> :<\/p>\n\n\n\n

    \n\n
  1. of one Environmental awareness<\/strong> (all the more urgent because she realizes her own lack of preparation) on the part of the consumer-citizen;<\/li>\n\n\n
  2. of one growing distrust of our institutions<\/strong> to address this issue as well as its social counterpart (yellow vest crisis\u2026) ;<\/li>\n\n\n
  3. of one Historical health crisis<\/strong>, A cruelly revealing revelation of the obsolescence of a system that had pushed its ideology to the extreme.<\/li>\n\n<\/ol>\n\n\n\n

    The current situation calls for a break.<\/strong> With the past, with the old models, the old \u00abrecipes\u00bb. In this sense, this situation calls for a structural change of an extent and a severity close to those experienced by these very same companies not so long ago, with digital transformation\u2026<\/p>\n\n\n\n

    The action necessary for transformation<\/h3>\n\n\n\n

    A violent change? Yes.<\/p>\n\n\n\n