{"id":1055,"date":"2018-12-07T11:58:52","date_gmt":"2018-12-07T11:58:52","guid":{"rendered":"https:\/\/www.talenco.com\/feed?post_id=1055"},"modified":"2026-10-26T17:26:01","modified_gmt":"2026-10-26T16:26:01","slug":"les-8-competences-incontournables-en-communication-digitale","status":"publish","type":"post","link":"https:\/\/www.talenco.com\/en\/publications\/articles-interviews\/les-8-competences-incontournables-en-communication-digitale\/","title":{"rendered":"Les 8 comp\u00e9tences incontournables en Communication Digitale"},"content":{"rendered":"<p class=\"big wp-block-paragraph\">Vous imaginez aujourd\u2019hui une communication de marque qui ne passerait ni par internet ni par les r\u00e9seaux et m\u00e9dias sociaux, c\u2019est \u00e0 dire l\u00e0 o\u00f9 sont vos clients ? En quelques ann\u00e9es, les usages des consommateurs ont bien chang\u00e9 et tout l\u2019enjeu des entreprises est d\u2019adapter leurs pratiques de communication pour toucher leurs clients sur ces nouveaux m\u00e9dias et supports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles sont les 8 comp\u00e9tences digitales incontournables pour les \u00e9quipes Communication ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1.\u00a0<strong>Ma\u00eetriser les canaux digitaux<\/strong>\u00a0pour \u00eatre en mesure de mettre en place une strat\u00e9gie de communication omnicanal efficace et adapt\u00e9e aux usages de ses clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.\u00a0<strong>Animer efficacement sa pr\u00e9sence sociale<\/strong>\u00a0pour g\u00e9n\u00e9rer une pr\u00e9f\u00e9rence de marque et de l\u2019engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3.\u00a0<strong>Ma\u00eetriser les nouveaux formats publicitaires<\/strong>\u00a0pour mettre en place une strat\u00e9gie publicitaire digitale et piloter ses actions de Real Time Advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4.\u00a0<strong>Cr\u00e9er des contenus efficaces pour le Digital<\/strong>\u00a0en s\u2019appropriant des techniques de r\u00e9daction et de publication performantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5.\u00a0<strong>D\u00e9velopper son e-influence et son e-RP<\/strong>\u00a0en cr\u00e9ant des affinit\u00e9s avec les influenceurs et en entretenant les relations dans la dur\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6.\u00a0<strong>Mettre en place une veille efficace<\/strong>\u00a0pour rester vigilant sur sa e-r\u00e9putation et savoir r\u00e9agir sur les M\u00e9dias Sociaux en cas de crise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7.\u00a0<strong>Piloter la refonte de ses supports digitaux<\/strong>\u00a0pour optimiser l\u2019efficacit\u00e9 de son site web et de ses applis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8.\u00a0<strong>Mesurer la performance et le ROI de ses actions de Communication Digitale<\/strong>\u00a0en d\u00e9finissant\u00a0 les bons indicateurs, en ma\u00eetrisant la web-analyse et en identifiant les sources de conversion.<\/p>\n\n\n\n<div class=\"wp-block-group tc-download is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1704\" src=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00877-compressor-scaled.jpg\" alt=\"\" class=\"wp-image-7466\" srcset=\"https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00877-compressor-scaled.jpg 2560w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00877-compressor-300x200.jpg 300w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00877-compressor-1024x682.jpg 1024w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00877-compressor-768x511.jpg 768w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00877-compressor-1536x1022.jpg 1536w, https:\/\/www.talenco.com\/wp-content\/uploads\/2019\/06\/dsc00877-compressor-2048x1363.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"tc-download__suptitle wp-block-paragraph\">Formation certifiante<\/p>\n\n\n<h3 class=\"wp-block-heading\">Communication Digitale<\/h3>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui vous imaginez une communication de marque qui ne passerait ni par internet ni par les m\u00e9dias sociaux ? Il faut adapter vos pratiques au digital ! Quelles sont les comp\u00e9tence incontournables ? <\/p>","protected":false},"author":11,"featured_media":1035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[104],"tags":[100],"case_study_category":[],"thematique-publication":[132,130,134],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-interviews","tag-old","thematique-publication-communication-marketing-digital","thematique-publication-ia-transformation-digitale","thematique-publication-transformation-rh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/comments?post=1055"}],"version-history":[{"count":0,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/posts\/1055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media\/1035"}],"wp:attachment":[{"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/media?parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/categories?post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/tags?post=1055"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/case_study_category?post=1055"},{"taxonomy":"thematique-publication","embeddable":true,"href":"https:\/\/www.talenco.com\/en\/wp-json\/wp\/v2\/thematique-publication?post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}